GM spent $1 million on research for the first time | WHY DIDN'T GM PAY ATTENTION TO THE RESULTS?!? Warren Browne

GM spent $1 million on research for the first time | WHY DIDN'T GM PAY ATTENTION TO THE RESULTS?!? Warren Browne

Jeff Sterns

industry was facing intense fuel economy standard pressure GM spent $1m on market research I cut the forecast in half ... turned out to be worse than that no one would speak before Roger spoke pre-Acura, Lexus, Infiniti …

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