Find out how the interactions you make online can kick start someone's career! 

Media Credits: 
Thumbnail - Graphic designed by Jemima Aitken using Canva. 
Sound - Sound Effect by free_sound community from Pixabay.
Music - Music by Oleksandr Stepanov from Pixabay.
Podcast - Podcast recorded and edited by Jemima Aitken using Garage Band.

Sources: 
Aguimbag, M. (2025, February 20). How TikTok Influences Music Discovery and Streaming. Career Hub | Duke University. https://careerhub.students.duke.edu/blog/2025/02/20/how-tiktok-influences-music-discovery-and-streaming/
Amrap - Australian Music Radio Airplay project. (2025). Amrap.org.au. https://amrap.org.au/track/darcie-haven-burner-account
Chaves, L. (2024, February 29). 20+ Interesting Short Form Video Statistics & Trends (2024). Vidico. https://vidico.com/news/short-form-video-statistics/
Daellenbach, K., Kusel, R., & Michel, R. (2015). The ties that bind? Online musicians and their fans. Asia Pacific Journal of Marketing and Logistics, 27(2), 168-190. https://doi.org/10.1108/APJML-08-2013-0095 
Fastuca, D. (2023, July 9). Dissecting the marketing brilliance of Taylor Swift. Forbes Australia. https://www.forbes.com.au/life/entertainment/inside-the-marketing-brilliance-of-taylor-swift/
https://www.abc.net.au/news/velvet-winter/13998264. (2023, February 19). Tiktok is reviving the pop music hook and artists are taking notice. Triple J. https://www.abc.net.au/triplej/news/tiktok-hooks-lizzo-steve-lacy-peach-prc-jack-harlow-hottest-100/101989224
Ivo. (2021, February). How TikTok is Changing the Music Industry? Stereofox Music Blog. https://www.stereofox.com/resources/how-tiktok-is-changing-the-music-industry/
Nwagwu, W. E., & Akintoye, A. (2024). Influence of social media on the uptake of emerging musicians and entertainment events. Information Development, 40(4), 667–692. https://doi.org/10.1177/02666669221151162 
Stassen, M. (2021, July 21). 75% of TikTok’s users say they discover new artists on the platform. Music Business Worldwide. https://www.musicbusinessworldwide.com/tiktok-has-over-800m-active-users-worldwide-75-of-them-say-they-discover-new-artists-on-the-platform/
Tiktok. (2021, July 21). New studies quantify TikTok’s growing impact on culture and music. TikTok. https://newsroom.tiktok.com/en-us/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music

The Ripple Effect - EP 1 - From Undiscovered to Uncovered

Hi, Im Jem Beth, a full time student and content creator! I am currently working on a new podcast series titled "The Ripple Effect"! Follow my instagram @jembethportfolio for updates!!

The Ripple Effect - EP 1 - From Undiscovered to Uncovered

Jem Beth

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