Zouk and kompa mix

“They come for the spice, but stay for the knowledge...”

The future is here! My mission is to cook and serve timeless, quality music to good-music lovers worldwide by creating a new Motown Records for the Global Majority in our emerging, unifying multipolar world. My motto is simple: "quality music by quality talent for quality people."

Our First Offering – Served Supa Hot, Baby! 

If I were Tyla’s manager, ‘AUTOMATIC’ would have been her follow-up to ‘Water.’  ‘AUTOMATIC’ is a feel-good, eargasmic, highly addictive, tropical world-party anthem and a summer hit, uniting Afrobeat & Reggaeton with hints of Kizomba and Zouk topped with polished, soulful R&B vocals. 

‘AUTOMATIC’ is produced by Kaysha, a global legend in Afro-music, Kizomba, and Zouk genres with over 18 BILLION views on TikTok for his most recent hit, and features the soulful sanger ( (not just any singer) the CQ Experiment. Enjoy ‘AUTOMATIC’ with friends and never stop partying!


About Me (but it’s really about you, homie)
My name is Lou York, aka Mr. "they come for the spice, but they stay for the knowledge," and it is my pleasure to meet you.

No, this is not going to read like a traditional bio.

What's the point of spending your limited time (money) reading a long bio when you don't even know, and most importantly, FEEL deep in your bones that I, on automatic, create timeless, absolute bangers and global hits that bring good people who love quality music together, regardless of language and our so-called differences?

That’s your cue to act right now…

Act Right Now
Assuming you’re a fellow quality, good music expert, LOUDLY listen to and FALL IN LOVE with my first-ever solo single release, "AUTOMATIC." It’s self-produced, self-financed, and independently released because I don't do plantation deals "offered" by major record labels where creatives are "played and never paid."

I’m a true-and-through, born creator who’s been forced to be the business, man. Here’s a personal question for you:

Am I the only person on earth who hates and is willing to do something about stopping the abuse and dehumanizing exploitation of talented artists who’ve gifted the world with their trained talents, by powerful, influential media corporations and the modern-day slave-drivers who run them?

Exactly! No one is going to save us. Want change? It’s our responsibility to be the change we want to see, join hands, do what’s right, and put an end to this injustice and mistreatment.

Together, as a community of one at BBiG Innertainment, we are forever powerful, unshakable, and unstoppable.

My Personal Story? (Don’t Care Just Yet!)
If you love "AUTOMATIC" and want to know more about my journey, or even better, want to join me in building the next Motown with BBiG Innertainment and our community of fear-conquerors, big doers and movers, builders, hit AND money makers, and problem solvers, then let's connect.

It's bigger than music – our good music is only the soundtrack of the quality life we’re building. Yaheard?!?!

For now, know I create quality and timeless INNERTAINMENT, which is “entrainment for your inner growth and your soul’s peaceful happiness.”

Confidence?
I sound confident, right? It’s more like the school of hard knocks of being screwed, left and right, by many in this industry and, to be honest, my many mistakes, failures, and flaws over more than a decade.

Back to the music. Wouldn’t you be CONVINCED, instead of confident, about your top-notch music catalog if you had 36+ monster hits and future classics like "AUTOMATIC" ready to go live? I know, you’re going to have to join our community at BBiG Innertainment and rock out to the good, quality vibes, homie!

My Painful Journey
After years working at high-end luxury brands and non-stop music industry heartaches, betrayals, abandonment, financial losses, and being let go from many organizations and entertainment companies for not selling my soul and knowing my worth, I’ve ARRIVED and founded BBiG Innertainment to ensure that timeless bangers and future classics remain at the forefront of music, while we creatives are compensated for the extreme, long-term value we create with our art and talents by taking care of business ourselves.

Release Date
"Automatic" drops on all streaming platforms on FRIDAY, JUNE 28, 2024.
If you’re reading this so-called bio after this date, what are you doing? Go listen, dance, party and, don’t forget, add it to all your playlists – like, right now!

“Automatic” on “Abroad & Thriving” Video Series
"Automatic" is also the theme song of my upcoming 48+ episode video series, "Abroad & Thriving - the Real American Dream in Mexico," dropping this summer, and filmed in the paradise Caribbean beach city of Playa del Carmen, featuring some of the most influential expats and digital nomads who are now living the “real American dream” by leaving their so-called “first world” countries to travel or live in upcoming countries like Mexico, Thailand, Belize, Colombia, and so on.

I'm the host, producer, creator, and brand strategist, driven by my insatiable need to make dope, quality sh*t happen with BBiG Innertainment, and serve others' full potential, fulfillment, and purpose.

Connect with Me
Have questions, need more info, branding advice, global hits (for the right price), or some cancelable jokes (I have zero filter)? Holla at me on IG @LouYorkLife as I’m currently rebranding and building my digital footprint for both myself and BBiG Innertainment.

I look to build a genuine, solid relationship with you based on all good things music and life. Thanks for your time and consideration and see you on these interstreets - we out here! 1♥.

Mining My Own Business (because the gold's always within),
Lou York aka b.i.g. Lou 
BBiG Innertainment 
quality music by quality talent for quality people.

Zouk and kompa mix

JerryMix/radionewvision