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Could Text to Speech Kill the Voice Over Star? Here’s a demo radio jingle I mixed up using Crystal, their US English voice.

Sound effects and how we use them in audio production, jingles and radio adverts can have a profound affect on the listener.

Here’s a selection of Kenny Everett jingles from Capital Radio, Radio Victory and BBC Radio 2.

Budweiser radio adverts have always had a habit of being extremely witty and hilarious. Here’s one of a series of adverts for Bud Light.

The men with moustaches are back, this time on the radio with their ‘joke of the day’!

This one is pretty confusing. Is it funny or annoying?

They booked double the air time just so that their voice over could tell a joke. How thoughtful.

How about a mixture of singing and radio joke telling? Go Compare!