JJSOBASED (V2) prod delic

Undergroundk (UGK) is more than a name — it’s a movement born in Atlanta’s underground scene. Founded by Artist, JJCOUS, 1Joven & Creative Curator BlakeMassey as well a growing network of creatives, UGK started as a way to spotlight the culture through interviews, media, and raw storytelling. What began with Faces of the Underground and viral media clips has evolved into one of the fastest-rising youth platforms, bridging the worlds of music, content, and artist development.

UGK is not just covering the underground — it’s building it. From curating projects and interviews to pushing new artists through management and creative direction, the UGK team is creating a blueprint for the next wave. With a roster of emerging talent and one of the most talked-about media pages in the underground, UGK stands as a hub where music, visuals, and community collide.

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