In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy.
Claire has deep experience with both frameworks, and after conducting a JTBD project and identifying the Jobs that users were hiring one of Udemy’s products to do, she worked hard to reconcile the newly uncovered Jobs-to-be-Done with the Personas that had been created and refined at Udemy over the years.
View the "How JTBD works with Personas" slides, transcription and summary at http://jobstobedone.org/radio/jobs-to-be-done-and-personas/

Adding Jobs-To-Be-Done to a Persona-Based Product Development Process at Udemy

Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased.

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.

For recommendations on how to listen to the interview, check out the show notes: http://jobstobedone.org/radio/the-mattress-interview-part-one/

Mattress Interview - LIVE JTBD interview, debrief & analysis (Jason Fried, Bob Moesta & Chris Spiek)

DISRUPTING PHOTOGRAPHY WITH JOBS-TO-BE-DONE

09 - Clayton Christensen - OpenTableJTBD

This is the first part of a series of episodes where we'll explore an end-to-end product development effort at Autobooks.  At Autobooks we're working hard to discover and build solutions for the struggles that small business owners face as they try to get paid, send invoices, and keep track of everything.

Seedling Idea to Public Launch: JTBD End-to-End - Part 1

This is the second part of a series of episodes where we'll explore an end-to-end product development effort at Autobooks.
In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led to the creation of a new feature inside Autobooks.
Listen to this episode to hear Claire explain the tools that she uses to turn the Jobs insights into compelling copy and content that motivated shoppers to sign up for Autobooks and try the feature.

Jobs-to-be-Done

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