In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy.
Claire has deep experience with both frameworks, and after conducting a JTBD project and identifying the Jobs that users were hiring one of Udemy’s products to do, she worked hard to reconcile the newly uncovered Jobs-to-be-Done with the Personas that had been created and refined at Udemy over the years.
View the "How JTBD works with Personas" slides, transcription and summary at http://jobstobedone.org/radio/jobs-to-be-done-and-personas/

Adding Jobs-To-Be-Done to a Persona-Based Product Development Process at Udemy

Jobs-to-be-Done