Joey Daniel unveils new label SiO Records, launching a hub where music meets graphic design and beyond.

Creating and maintaining an identity within dance music is never an easy task, yet Joey Daniel continues to evolve while staying true to his own sound and style. A regular at Sunwaves, Music On, Unum Festival, Paradise and Caprices Festival, Daniel’s musical heritage gives him a different outlook to many within the scene with consistency at the heart of his work and thinking. A natural progression of this approach comes via the launch of his own imprint, SiO Records. A project shaped around the Dutch favourite's own vision to combine music and graphic design, April sees the label’s first instalment as he drops three fresh productions via his ‘Starting Point’ EP.

“I always looked up to a selection of labels that immediately made you look forward to the next release coming. I knew what to expect; they had a strong musical identity and were all led by an artist within that sound. That’s an idea I always kept in my mind: starting my own label with my sound at its heart while working with and featuring artists with unique styles that fit, regardless of whether they are known or unknown. The artists represented the label, which is what I want to create with SiO. Not only with the music but with the artwork to create a strong visual identity, so when you see it or hear it, you know that it's SiO.” - Joey Daniel.

Slick drums and icy hats guide smooth title cut ‘Starting Point’, combining rich chords, slinking bass and resonant melodies across a shuffling roller. ‘Show Up’ journeys darker and deeper as bubbling low ends work alongside vocal flickers and sharp drum licks, before laying the focus on crisp organic percussion, sweeping synths and off-kilter samples across the classy late-night sonics of his ‘Dark To Dawn Mix’.

Joey Daniel ‘Starting Point’ EP drops via SiO Records on 15th April 2022.

Show Up Master

Founder: @siorecords
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