Commercial Hall of Famer Bob Knakal, the Senior Managing Director and Head of New York Private Capital Group at JLL, sits down with Noah Rosenblatt and John Walkup of UrbanDigs to talk NYC real estate. In a wide-ranging conversation, Bob shares his thoughts on the current commercial real estate market(s) in New York City, land values, cap rates, the importance of finding your specialty, the value of hard work, why offices foster learning, and much more. Bob's a living legend which makes this a must-listen!

Highlights:
0:46 - What's happening in the markets today?
6:45 - Becoming an expert
10:22 - Thoughts on the office sector
13:23 - Data and resources to track
15:09 - Framing challenges as opportunities
16:25 - It's ok to say no: advice on growing business
19:55 - Why smaller sites are more marketable
21:00 - Closing thoughts

Bob's page at JLL:
https://www.us.jll.com/en/people/bob-knakal

***  NEW ***
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Got questions? We got answers! Visit our forum:
https://www.urbandigs.com/forum/index.php?forums/main-forum.2/

Track the New York City real estate market with real-time data and charts:
https://www.urbandigs.com/

Link to our overview of Manhattan or Brooklyn real estate stats:
https://www.urbandigs.com/marketwide-charts/

For more Manhattan and Brooklyn real estate conversations:
http://www.talkingmanhattan.com/

From a Commerical Point of View with Bob Knakal

Today, Noah and John sit down with real estate titan Holly Parker, founder of the Holly Parker Team at Compass, who has done over $13 billion (yes, with a B!) in sales. Holly shares her pulse on the New York City real estate market—from the revival of co-ops to the emotional journey sellers face in tough negotiations. She shares insights on setting pricing expectations, the impact of scent in staging, and how cold plunges help her manage the stress of high-stakes real estate. It's a revealing look into how one of the industry's top performers maintains her edge while staying grounded. Top stuff from the tip top!

Highlights:
00:50 – NYC is a high-energy magnet drawing in domestic buyers despite challenges
02:40 – What’s Selling
04:30 – Market Balance
05:30 – Record-Breaking Sales
06:15 – Prepping Dated Co-ops
08:30 – The Price Cut Challenge
10:00 – Managing Difficult Clients and Protecting Your Energy
12:30 – The Power of the Phone Call
13:20 – Marketing Starts with Energy
14:30 – Scent Strategy
16:50 – Handling Stress
20:10 – Why Compassion is Essential
22:30 – Knowing When to Let Go

Holly's Sites:
https://hollyparkerteam.com/
https://hollyparker.com/

Connect with Holly on LinkedIn:
https://www.linkedin.com/in/hollyparker-nyc/

Follow Holly on Instagram:
https://www.instagram.com/hollyparker_nyc/

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🎙️ Want more Manhattan & Brooklyn real estate insights?
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Tough Clients, Big Deals, and NYC Energy with Holly Parker

Noah Rosenblatt and John Walkup from UrbanDigs talk real-time NYC real estate data and trends.

Tough Clients, Big Deals, and NYC Energy with Holly Parker

Talking Manhattan

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