Effy 
The Highest Level 


UK/EUROPE/AUS: josh@higher-ground.de
AMERICAS: lchenfeld@teamwass.com

Bookings EU/Worldwide: nicole@cumacbookings.com
N & S. America: brent@good-direction.agency
Enquiries: hello@djmadamx.com

Madam X on Athens Stegi Radio https://stegi.radio/artist/madam-x

Kaizen x NTS: https://www.nts.live/shows/kaizen

icons - https://en.wikipedia.org/wiki/Abdul_Qadim_Haqq

Bristol based independent label & collective with a focus on left-field, progressive hip hop & rap.

RELEASES: https://vrblrecords.bandcamp.com

Delivering high quality Drum & Bass content to party people around the world.

Hailing from North London, Lily Mercer spends most of her time running Viper Magazine, which was born out of an ever present love of hip hop, a passion for words and a devotion to print publications. With no absorbing magazines left to buy Lily decided it was time to start her own and Viper was born. Now six issues deep, previous cover stars have included Darq E Freaker, Kali Uchis, Schoolboy Q, DeJ Loaf, Earl Sweatshirt, Vince Staples and most recently, Novelist.

London born Lily Mercer writes about rebels and revolutionaries from all walks of life. She has a weekly radio show, The Lily Mercer Show, on Rinse FM on Monday mornings from 1-3am [GMT] playing the best new, underground hip hop. She is also a regular voice on Beats1, Apple’s radio station, representing London. As a DJ, Lily has spun for brands including adidas, Mary Katrantzou and Baby-G, plus held down warm up sets for GoldLink, Dizzy Wright and Kojey Radical’s first ever headlining shows in the UK. For Kali Uchis’ first ever UK tour, Lily was her show DJ.

In addition, Lily is a freelance journalist and has contributed to Wonderland Magazine, Dazed & Confused, i-D Online, Clash Magazine, Noisey and Soul Culture. Lily has interviewed names like Mary J. Blige, Pete Rock, Wu-Tang Clan and Nas.

Studying Journalism at London College of Fashion, Lily created a magazine in which she explored some of the causes of anger in young people, focusing on social issues. For this project, she received a First-Class honours degree. While studying, she worked for WAH! Magazine, eventually editing the magazine and assisting Sharmadean Reid during the launch of WAH! Nails. Lily also worked at SB.TV as the online editor and was responsible for the hip hop interviews on the channel.

Lily has interviewed:
Nas – Mary J. Blige – Pete Rock – Raekwon – Just Blaze – Swizz Beats – Ghostface Killah – Mystikal – Waka Flocka Flame – A$AP Rocky – Alchemist – Mobb Deep – Method Man – Cypress Hill – – Dallas Austin – Funkmaster Flex – Bone Thugs N Harmony – Jim Jones – Pharoahe Monch – Kendrick Lamar – Hit-Boy –French Montana – Pitbull – Chuck Inglish – Danny Brown – Mac Miller – Freddie Gibbs – Stalley – Mr Muthafuckin’ eXquire – Boldy James – Action Bronson – Flatbush Zombies – Bodega Bamz – The UnderAchievers – Children Of The Night – GrandeMarshall – Kilo Kish – RATKING – Prince SAMO – Deniro Farrar – Wavy Spice – Metro Zu – Darq E Freaker – Slaughterhouse – Jeru the Damaja – Master Killer – Ski Beatz – DJ Whoo Kid – U-God – Elzhi – Pace Won – Black Milk – Naughty By Nature – Killer Mike – Ill Bill – Vinnie Paz – Uncle Murda – Marsha Ambrosius – Sway – Bashy – Jeremih – Jazmine Sullivan – Labrinth – Ry

love is everything

ENQUIRIES: ellis@lookingfortrouble.club
BOOKING EUROPE: SJH@wmeagency.com
BOOKING AMERICAS: mallgrab@teamwass.com
BOOKING OCEANIA: swald@wmeagency.com

Producer/DJ
For EU/Rest of world bookings: 
paul@mbartists.co.uk
seth@mbartists.co.uk

USA/Can bookings: saleem@amodeagency.com
Management: Sam@fuegomanagement.com

All other enquiries to HolyGoofUK@gmail.com

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