A snapshot of a weary traveler on the way to see his aging mother, possibly for the first time, The Vaquero examines the nuances of humanity that are all around us, if we'll only stop to consider them during our busy lives. Written from the point of view of a rancher, who is himself getting older, the vaquero also gives us a window into a man who is experiencing the  angst of losing his sense of importance in the world while also watching everything around him change.

The Vaquero

Essay about practicing intentional gratitude and expressing it when you feel it.

Gratitude In The Moment

Three Ways AI Can Totally Screw Your Dental Practice,

Reading of article from LinkedIn by Jonathan Fashbaugh about the difference between marketing advice for social media influencers and for small businesses like dentists. The work required to be a social media influencer is stunning and will not be effective for a small business without a comprehensive marketing strategy.

Uncommon Grounded Marketing Advice I Heard on Social Media

Search engines and AI tools increasingly rely on publicly available information to shape what they display about you or your business. This essay highlights how tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews gather data from websites, social media profiles, and online content to identify experts and trusted voices. Business leaders can take control of their digital identity by intentionally publishing information that reflects their skills, accomplishments, and authority. With even small updates quickly influencing generative search results, anyone can guide the bots to represent them more accurately and strategically.

The Bots Are Listening

Author, entrepreneur, husband, and father in Missouri.

The Bots Are Listening

Jonathan Fashbaugh

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