Search engines and AI tools increasingly rely on publicly available information to shape what they display about you or your business. This essay highlights how tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews gather data from websites, social media profiles, and online content to identify experts and trusted voices. Business leaders can take control of their digital identity by intentionally publishing information that reflects their skills, accomplishments, and authority. With even small updates quickly influencing generative search results, anyone can guide the bots to represent them more accurately and strategically.

The Bots Are Listening

Author, entrepreneur, husband, and father in Missouri.

The Bots Are Listening

Jonathan Fashbaugh