Making life sound better through music, fashion, and creating a lifestyle in a diverse world of global music with the focal point being the soundtrack that fit’s your life through one culture.

Legendary Minnesota music business entrepreneur, Arlo Hennings has more than 5,001 gigs notched on his guitar, which has taken him across the country and as far afield as South Africa and Bali. Before conceiving the idea of the Minnesota Music Awards, Hennings cut his teeth in the music field during his teenage years. His first lessons in the industry came from Al Jarreau’s manager, Patrick Raines where he worked as an assistant to his venue operation.

Later, Hennings worked for 20 years as the artist manager for A&M recording artist Shawn Phillips. Under Hennings' management, Phillips earned multiple Gold and Platinum record awards.

Combining his skills as a studio engineer, producer, and artist manager, Hennings succeeded in signing his roster of songwriters to one of the largest co-publisher/producer agreements in Minnesota. As an A&R director and co-publisher for PolyGram Music International, Hennings signed several acts to major labels.

Landing in Bali, and subsequently moved to Yogyakarta, Hennings became the label/manager for the critically acclaimed Balinese pianist, Erik Sondhy. In addition, he is a podcast host for Curved Radio, Sydney Australia.

Hennings personal works include poetry published by California poet laureate, Lawrence Ferlinghetti, and a double album/screenplay “Burden of the Beat – the Eyelid Movie” that was nominated by music critic, Jon Bream as a “Best Of” Top 10, and documented by the Minnesota Historical Society.

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