Name: Episode 19: The Marketing Plan Episode by Juniper Networks
Duration: 44 min 41 s
Description: We’re taking a fresh look at marketing plans. In The Marketing Plan Episode, Tina and Harry look at what makes a dynamic and truly useful marketing plan and why marketers should review their own plans more frequently. We then walk through the steps that lead to a successful plan and increased sales.

Tune in as Tina and Harry talk about more tools you can use to help you sell. This episode is all about use cases, showing how Juniper and our partners combine forces to meet customer needs. Tina shares what goes into a powerful use case, where to introduce them in the nurturing process, and how they show prospects what to expect. All that, and Tina’s Top Two, in the Use Case Episode of Channel Chats.

Channel Chats 12 - The Use Case Episode

Join Tina and Harry, along with special guest Candace Mitchell, Channel Marketing Manager at Juniper Networks, as they explain online marketplaces. Together, they’ll cover how marketplaces work, who can join, and what they mean for the relationships marketers have developed with their customers. As more businesses move to the cloud, marketplaces will become central to the way businesses purchase services, so tune in for the benefits and the pitfalls of these powerful tools.

Channel Chats 13 - The Marketplace Episode

What’s it like being an intern at Juniper? Tina and Harry are joined by marketing interns Taylor and Beth, who share their experiences in the Summer Internship Program. You’ll hear tips to get that first interview, how the program works, and what Taylor and Beth got out of their time at Juniper.

Channel Chats 14 - The Internship Episode

The Ecosystem Episode begins with good news for channel partners from the analysts at Canalys showing massive growth in U.S. IT spending, reaching $1.8 trillion in 2023. Tina explains the report, then talks about the resources that Juniper has developed to help channel marketers take advantage of this moment. Read the full Canalys article here: https://www.canalys.com/newsroom/worldwide-total-addressable-IT-market-2023

Channel Chats 15 - The Ecosystem Episode

It's been an entire year since the start of the Channel Chats podcast, and Tina and Harry are taking time to reflect. Tune into The Reflection Episode to hear them discuss the most important lessons they learned from guests this year, why the episodes on strategy, internships, and Use Cases were the most listened to, the future of the podcast, and so much more!

Channel Chats with Tina

Episode 16: The Reflection Episode

On this episode, Tina and Harry sit down with AI visionary Bob Friday, Juniper Networks' Chief AI Officer, CTO, and the creator of Marvis. AI remains the big topic in the tech world; but it’s still shrouded in a touch of mystery and uncertainty. What can it actually do, how fast is it evolving, and what does its meteoric rise mean for channel marketing? Dive in for a fascinating conversation with AI visionary Bob Friday, and you might even discover how AI can liberate you from endless meetings!

Episode 17: The AI Episode with Bob Friday

The Unconventional Marketing Episode of our Channel Chats podcast goes beyond emails, events, and social media posts and makes the case for coloring outside the lines. What about doing something unexpected to get your message out and generate interest? We’ll share examples of the best ideas, and help you make a splash.

Episode 18: The Unconventional Marketing Episode

We’re taking a fresh look at marketing plans. In The Marketing Plan Episode, Tina and Harry look at what makes a dynamic and truly useful marketing plan and why marketers should review their own plans more frequently. We then walk through the steps that lead to a successful plan and increased sales.

Episode 19: The Marketing Plan Episode

Who is your ideal customer? In the Ideal Customer Profile Episode of the Channel Chats podcast, Tina and Harry dive deep into using data to craft your Ideal Customer Profile (ICP). We determine how to identify the traits that have defined your best customers in the past and how to use that model to predict the purchasing behavior of your future customers.  Get ready to sharpen your focus, slash costs, and skyrocket results.

Episode 20: The Ideal Customer Profile Episode

In The Tools Episode of the Channel Chats podcast, Tina and Harry discuss Juniper’s most effective marketing resources for partners and offer hard-earned advice on when to use each piece to nudge your prospects through the sales funnel.

Channel Chats 21 - The Tools Episode

Official home for Juniper Networks podcasts covering news, events and product innovation from a wide-range of thought leaders, subject-matter experts and influencers!

Episode 19: The Marketing Plan Episode

Juniper Networks

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