Own The Game

a performance from adidas team mates around the world to celebrate 2021

IMPOSSIBLE IS NOTHING - end of year 2021 song

GOVERNORS OF DATA

Overtime 
music & lyrics by Kai Feng

Verse 1:
It’s 8:38, again I’ll be at work too late, I shouldn’t snooze my alarm 13 times.
Entering the office space, I know that I’ll be working late, this work-life-balance is not a surprise.
E-Mails, Presentations, Spreadsheets and alignment meetings, where did all the time suddenly go?
It is another tiring day, but I’ll be happy anyway, coz I’ll be coming home to be with you.

Chorus:
No matter if the e-mails to reply just never end, 
when the numbers in the spreadsheets just don’t make any sense,
and the charts for all the presentations are too much to do,
it is all worth it just to be with you.
I’ll do overtime to be with you.

Verse 2:
Teamwork, syngergies, utilizing expertise, i speak the office language perfectly.
My boss he likes my energy, promotes me to a higher floor, but now it seems that i’ll be working more.
Leadership, communication, knowledge transfer motivation, more responsibilities for me.
But at the end of any day, the only thing i want today, is coming home to be just you and me.

Chorus

Bridge:
You are the USP that only my heart can see,
You outperform the KPIs of my heart perfectly,
You are the success driver for the YOU&I company,
You are the only one that I need. The CEO of happiness to me.

Chorus - Fade Out


Overtime

Weekend

EARLY CHRISTMAS

Verse 1:

Grocery shopping in the supermarket, “last Christmas” on repeat,

All the cinnamon cookies and chocolate Santas look delicious to me.

Talking about the holiday plans, how soon the year is over,

Then I look at my calendar, oh - isn’t it only October?

Chorus:

Why does Christmas start earlier every year?

Do halloween and thanksgiving - deserve more prior cheer?

We can start to enjoy each holiday, a few months ahead!

No matter which month or week it is, I wish you an early Christmas!

Verse 2:

April fools in January, Summer break in May,

People should wish every day, a happy holiday.

Halloween pumpkins all year round, a turkey every week!

Theres no limit on our happiness, if we always celebrate!

Chorus x 2

Early Christmas

Intro:

Yo, to all the analysts out there - this is for you. Listen up

Verse 1:

Take a deep breath, and I open up my laptop,
hacking in my 16 bit super encrypted password.

Spotify knows my jam, hashtag productivity
Every morning i get in my zone with this ceremony.

Open up my inbox, so the game begins now,
bold subject lines with a bunch of exclamation marks.

KPIs, KPIs, all I read is KPIs,
nothing will happen until I decide to reply.

My tables are bigger than your longest diary entry,
I crunch data faster than Sherlock says “elementary”.

If you just want numbers, the phone book has a website,
cause I’m a proper analyst with actionable insights.

CHORUS

Verse 2:

Dashboards, dashboards, all they want is dashboards,
sorry but just looking at some charts doesnt make you smart.

Business and analytics are in this together,
jocks and nerds together make everything just better!

Benji helped Ethan to make every mission possible,
Without help from Q - James Bond could never save the world.

Jack Bauer would be dead without Chloe O’brian,
without a matrix operator Neo wouldn’t be flyin'

Avinash Kautshiks mails are better than any buzzfeed quiz,
nothing makes me laugh out harder the Marketoonist.

CEO, CMO, CTO and CIO,
they all going “digital" but we are the experts to know.

CHORUS

We are analysts, and analysts are we
we understand data, translating them is the key.

Analytics' not just a job, it’s a way of living life,
We’re proud to be analysts, for this reason we unite.

Verse 3:

Now we’re at the last verse, what else should I say,
let me brag about my skills the analytics way:

Sequel, Alteryx, Tableau, Microstrategy,
R and Python Scripts, formulas in my excel sheet,

Marketing Mix Modeling, Social Media Marketing,
Optimize Conversion Rates, Paid Media Efficiency

Consumer Targeting, Data-driven Storytelling,
Voice of the Consumer embedded into everything,

User Experience, Mobile App Engagement,
not to forget Data Science and Data Governance.

Data is the oil of today’s digital world,
but we’re the magicians who turn data into gold.
 
CHORUS x OUTRO

DIGITAL ANALYTICS ANTHEM.

As of this writing, billions of consumers live in quarantine. They buy what they need online, comforting themselves with food, TV, and toilet paper. Nobody is splurging at the mall.

To say the least, it is an interesting time to analyze discretionary consumer behavior. As Director of the Voice of Consumer Analytics at Adidas, Tiankai helps measure and manage the perception of a consumer brand that is mentioned on social media an average of 260,000 times per day. An amateur musician, Tiankai went viral himself lately with his series of “Quarantunes,” songs such as “Self Quarantine” and “Parent in Quarantine,” that poke fun at our homebound predicament.

Tiankai recently spoke with Eckerson Group about the art and science of consumer analytics, the COVID-19 conundrum, and (of course) the role of creativity in modern data analysis.

Tiankai Feng: Consumer Analytics in the Age of COVID-19

All Contributors: 

Andrea Stark
Annika Milton
Anthony Li
Bettina Szilvester
Betty Xu
Bobby Hsieh
Carmen Byron - euphonium / trombone
Chris Haffner
Christina Kuhngamberger
Claudio Corti
Cristina Nita
Dincer Cetin
Dominic Truong
Elva Chen
Emily Hsu
Fran Liang
Frederieke Geerligs
Gerald Stark
Gyovanna Monreal
Heidi Lv
Israel Vakrat
Jana Kerkhoff
Jill Manuel - Violin
Johannes Auernheimer
Johnny Yen
Joyce Shih
Juan Ignacio Gerosa
Katharine Reinhold
Kevin Chung
Kevin Wen
Krys Burnett 
Lilli Sanchez
Linda Ku
Luisa Duarte
Manuela Fraenkle
Mark Van Deventer
Matthias Schmitt
Melanie Joseph
Michael Zieger - Guitar
Michelle Serra
Mitali Kurkani
Mona Sutherland 
Monique Willems
Oceane Droulers
Rajeev Chettri
Ryan Malia - Ukulele
Samira Osatiashtiani
Sophie Ellis
Tiankai Feng
Ting Cui
Tomas Company

Weekend

kai-feng

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