Jerry shares his story about struggling with dark thoughts and losing many friends close to him. He is turning his struggle into strength by starting a safe community where men will find help and support as they work on building a business.

Learn more about his community at https://twitter.com/i/communities/1535241641723846656

Follow Jerry at https://twitter.com/MrJerryNolan

Subscribe to the podcast: https://getclientsbuildcommunity.libsyn.com

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***   Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w Facebook: https://www.facebook.com/AuthorRuthL.Snyder  LinkedIn: https://www.linkedin.com/in/ruthlsnyder/  Instagram: https://www.instagram.com/ruthl.snyder/  Pinterest: https://www.pinterest.ca/ruthlsnyder/  Twitter: https://twitter.com/RuthLSnyder  Website: https://ruthlsnyder.com

Choices With Jerry Nolan

A 12 part MP3 series encompanying a FREE Ebook to help you Build the Buzz with your Twitter Strategy. Simple, Effective and Actionable information from Keith Keller, the Global Twitter Marketing Specialist who shares his TOP ADVISE.  For more information visit us at www.thelearningcurvepodcast.com or contact us at buzzbuilderglobally@gmail.com

12 - Freemium Is The Way To Go When You Have No Funds (BONUS Ep 12)

Keith discusses his favourite mindset book "LYNCHPIN" by Seth Godin and describes it as a "GAME CHANGER"

Laura: Keith, we’ve had a lot of conversations about the fact that mindset is as important as actual business skills. It is a business skill. So I am curious what is a favorite mindset book that you would recommend?

 

Keith: I think this is probably the best book in its genre ever, ever written. I mean that’s how I talk. I always talk in grandiose terms, but this book, Linchpin, by Seth Godin is a game changer. Instead, I want to give this example from the book.

 

A guy in Puerto Rico needs job in construction. He lines up on a corner and there’s 20 people in the corner. A guy pulls up. He says he needs 8 people, and he randomly picks 8 people, and this guy very rarely gets picked, goes home despondent, virtually totally permanently unemployed.

 

So Seth Godin says, “Do you want to be that guy that randomly picked because you’re just one and the same as everyone else, and you might luck out sometimes like there’s work here and there, work here and there, or do you want to be the Linchpin, the guy that is absolutely the cornerstone of the business model, something and someone that people cannot do without?” You have to have a mindset that says, “I’m an important player here and I’ve got stuff.”

 

It’s an amazing book. It’s an amazing book. It completely changes your mindset from being one of the boys – a bit of nothing, you know. Anyone can do what I do. I’m not special – to finding your skill, finding what you do really well and being proud enough to say this is what I do, announcing it to the world and really being the Linchpin in any situation.

 

Have you read this book? Have you heard of this book?

 

Laura: I have heard of the book. I have… I actually just wrote it down as you said that because I bought the book before I was moving. I read part of the book, and you just reminded me that I never finished reading the book. So I am definitely going to pick it up, but as I’m hearing you talk about it, it’s even just making me think about you as an example and the role that you play as an OMS mentor.

 

And we’ve had conversations about the fact that we all have different strengths, and it does not mean that any one of our strengths is more valuable. The truth is without all five of our strengths, OMS would not exist, and it takes all five of our strengths to make it function. And it’s so brilliant what you are sharing right now, but equally brilliant that from a marketing perspective and a buzz builder perspective, you are our Linchpin. So I think it’s neat to see how this kind of comes full circle.

 

Keith: Wow, what a cool thing to say. What a cool thing to say. You know, I’ve worked out in my role in this, you know, just in case people have been tracking this. My role is that I am the buzz builder. I’m tweeting about the podcast every day and people are getting them and sharing them, and that’s my role. I know anything about building stuff and the techy stuff that Andrew and you and Heather were doing. That blows my head apart.

 

But I can share stuff. I’ve got, you know, people all over the world listening to our podcast and reading our transcripts, and you know, when we do world events, they’ll be coming, and that’s my role, yeah.

 

Laura: Absolutely, and that’s… You know, that’s such an important thing for people to realize. Everybody has their own skill set. That skill set is your strength. You don’t have to exceed anybody else’s. You just have to be you. And when you are you, and I think this is part of what I really took from the part of that Seth Godin book that I did read is when you were you, when you own who you are and you own what those strengths are, you can make amazing things happen.

Keith: Totally agree.

OVERCOME ONLINE OVERWHELM

MORE RESOURCES BELOW

1. MP3s & Transcripts

onlinemasterplanseries.com/category/podcast/

2. You Tube Videos

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

3. iTunes Podcasts

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"LYNCHPIN" - My Favourite Mindset Books ( Part 1 )

I love what I do and have been interviewed all over the world now 
(so cool) 

Here’s one of my favourite interviews with Rob Brown 
(Motivational Business Speaker & Networking Specialist)

Some highlights of what we discussed.

1. How social media helps you improve time management.

2. The power & benefits of global networking via social media.

3. The concept & advantages of ‘Global Social Connectedness’

4. Why social media networking increases your business potential.

5. Why Twitter is the perfect social network information tool.

6. Insider Networking Tip: The best times for scheduling important tweets to reach the most readers.

7. Networking Productivity Tip: The Three T’s for managing your  Twitter marketing campaigns


Using Twitter 4 Global Networking

How to Make Twitter Work For Your Business. 

Part 1 of an interview with Paperli With Liz Wilson in Switzerland.


"HOW TO" Make Twitter Work For Your Business

CRACK THE TWITTER CODE & “GO GLOBAL”  Part 2 of the interview with Paperli With Liz Wilson in Switzerland. 

(1) Sharing Is Better Than Chocolate 


In the social media space and in Twitter in particular, you really need to get your head around this idea of sharing first and being a resource for others. This is very, very important if you want to gain the trust of your tribe, your followers. So you really need to understand that social media, that Twitter in particular, is about sharing. Sharing first then building trust then moving it forward.

(2) The 80-20 Rule


It’s not all about you. In part 1, we talked about the importance of sharing and now I’d like to share with you a bit of a formula for that, the 80-20 rule. So if you tweet five times a day or once a day, five days a week, I’d like you to explore the idea of tweeting four out of five times for your tribe, for others and only one time out of five about you. No one really cares what you’re doing today and no one wants to get your spamming messages all the time. So remember, the 80-20 rule. It’s not all about you.

(3) Connecting With People That You Don’t YET Know


This is a very, very important paradigm to get because if you think that Twitter and Facebook and these types of things are for meeting people that you know already that you went to school with 20 years ago, then don’t use it for business, use it for fun. I teach you to tweet for business. If you want to get traction in the Twitter-verse, I really want you to open up to the idea that there are seven billion beings in the world and 500 million of them are on Twitter. So social media is for meeting people that you don’t yet know.

(4) Be Authentic – Find Your Niche


This is especially important in Twitter. In Twitter, you can use power words, we call them hash tags to magnify, to magnetize, to gravitate towards your followers. People will gravitate towards certain keywords and the best way to start really honing in on those words is to focus. Focus on your target market, be authentic to who you are, and really speak to the people that you want to follow you. Be authentic and find your niche.

(5) Automation Tools Can Save You Time


Now, this is a very contentious issue, but I do believe the most beneficial part of using Twitter. You can schedule your tweets ahead of time. Now, that might sound counterintuitive and if it does, just remember that if you don’t do this, you are doomed to tweet in real time as long as you use Twitter. Now if you can cope with that, that’s fine, that’s beautiful, and that’s probably preferable, but it’s not possible in a busy life.

So there are several really great scheduling tools that allow you to schedule your tweets throughout the day so that you can go and work and pick up the kids and cook the meal and do all the things that we do as human beings. You can use your tweets to maximize your reach and maximize your potential.


Crack The Twitter Code & “GO GLOBAL”

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a new Social Audio show called “Buy Me A Coffee Monday”

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin, Discord & Go Brunch.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

"LYNCHPIN" - My Favourite Mindset Books ( Part 1 )

KeithKeller

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