THE ANCHOR DAY SERIES

Breakaway Master

Let's See. Playtime Edit. Vocal Tuned.

This is one of those songs about reminiscing with the old times over someone that stole your breath away but sadly drifted apart as the years elapsed and one night everything changed.

Take You Home Tonight

This track is for anyone who's lost their soulmate.  It was the story of a man who regrets not telling his love that he loved her enough and now it haunts him everywhere he goes.

It Used To Be Hers

Very powerful duet uniting two contestants from The Voice from #TeamAdamLevine.  It's a song about a broken relationship that seems to have reached its undeniable and sad conclusion.

Waiting

PAINT THE GRAY is a compelling and catchy song, wri^en with a special inten8on: to be the next inspira8onal, inclusive anthem that will unite us all toward a more hopeful future; to do what we can to stop the terrible wave of violence everywhere, especially against children through school shoo8ngs and street violence. Too many children are dying senselessly. Everyone is a mother’s child. It’s 8me to work together to create posi8ve change to promote kindness and dispel hatred . This is a call to ac8on - It’s 8me to “PAINT THE GRAY”.

Paint The Gray

A 12 part MP3 series encompanying a FREE Ebook to help you Build the Buzz with your Twitter Strategy. Simple, Effective and Actionable information from Keith Keller, the Global Twitter Marketing Specialist who shares his TOP ADVISE.  For more information visit us at www.thelearningcurvepodcast.com or contact us at buzzbuilderglobally@gmail.com

12 - Freemium Is The Way To Go When You Have No Funds (BONUS Ep 12)

Introducing The "Anchor Day" Concept 

Anchor Day is presented as a novel idea proposed by Keith Keller from
Melbourne, Australia. 

It involves a regularly scheduled community meeting designed to counteract
the sense of being overwhelmed by online content. 

Anchor Day includes a weekly gathering at a specific time.

(Wednesdays at 10 am Melbourne time) 

This structured approach aims to provide a "pause in the chaos" and a
"dedicated check-in point" for participants. 

(1) Global Reach & Timing Considerations 

While Anchor Day centers around Melbourne time, the initiative strives to be
globally accessible. 

The participants discuss how the chosen time translates to different time
zones, including the U.S. East Coast, Auckland, Hawaii, and Los Angeles. 

They acknowledge that the timing might pose challenges for certain regions,
particularly Europe, but emphasize the importance of maintaining a
consistent and predictable connection point. 

(2) LinkedIn As The Chosen Platform 

The conversation delves into the reasons for choosing LinkedIn as the
platform for Anchor Day. 

The primary rationale is practicality - LinkedIn's features allow for easy
sharing of links for participants to join live discussions. 

The speakers highlight LinkedIn's immense user base, exceeding a billion
users globally, offering substantial potential reach for the initiative. 

They break down the user numbers by region, underscoring the platform's
global nature. 

(3) Content Creation & Community Engagement 

A key aspect of Anchor Day is its emphasis on collaborative content creation.
The goal is to generate approximately 10 pieces of content from each session. 

The speakers reference a previous session on content repurposing that yielded eight distinct content pieces and garnered over 200 replays, illustrating the concept's promise. 

They stress that Anchor Day isn't just about content consumption but also
active participation and co-creation. 

(4) Launch Timeline & Preparation

The discussion mentions the planned launch of Anchor Day in July, following
a break in May and June for preparation. 

This measured pace indicates that the initiative is carefully considered and not rushed, acknowledging the energy needed to sustain such a community effort. 

(5) Potential Benefits & Reflection 

The participants conclude by reflecting on how Anchor Day or similar
concepts could help individuals better manage the constant influx of digital
information. 

They suggest that having a regular, focused time for connection and
discussion might provide a sense of control and mitigate the feeling of being
overwhelmed by content.

INTRODUCING THE "ANCHOR DAY" SERIES

Combatting Online Information Overload 

Anchor Day brings people together to discuss trends and share insights, helping them manage the overload of digital content. 

(1) Global Accessibility & Consistency 

While Anchor Day is based in Melbourne, it aims to be globally accessible. Participants from various time zones can join in. 

A consistent schedule helps people plan their participation and make meaningful connections. 

(2) Why LinkedIn? 

Anchor Day uses LinkedIn as its platform for easy link sharing and access to its vast global user base. 

This makes it easier for participants to join live discussions and engage with others. 

(3) Creating & Sharing Content

Anchor Day focuses on creating and sharing content collaboratively. 

Each session aims to generate multiple pieces of content, inspiring active participation. 

(4) Preparation & Launch 

Anchor Day is set to launch in July, giving the organizers time to prepare and ensure the initiative's success. 

This careful planning shows a commitment to building a valuable community resource. 

(5) Reflecting On The Benefits 

Participants believe that Anchor Day can empower individuals to manage the never ending stream of digital information. 

By connecting with others and sharing insights, they can stay up to date without feeling overwhelmed.

COMBATTING INFORMATION OVERLOAD

How To Build Your Community Using Social Audio

•	Make sure your audio quality is top notch with high quality equipment and editing software.

•	Personalise experiences for your members by understanding their preferences and offering tailored content.

•	Collaborate with influencers and thought leaders in your industry to host engaging events.

•	Incorporate fun elements like quizzes, challenges, and rewards to keep your community engaged.

Online communities have become a powerful force in today's interconnected world, offering individuals a way to connect with like minded people and share their passions, interests, and experiences. 

Some of the key benefits of online communities include: 

(1) Connectivity

Online communities allow people to connect with others who share their interests, no matter where they are in the world.

(2) Support 

Members of online communities can offer emotional support, practical advice, and a sense of validation to one another. 

(3) Knowledge Sharing 

Online communities can be great places to learn new things, share expertise, and exchange ideas. 

(4) Collective Action

Online communities can mobilize around a cause or issue, and use their collective power to create change. 

In short, online communities have the power to bring people together, provide support and connection, and drive social and cultural change.

HOW TO BUILD YOUR OWN ONLINE COMMUNITY

What is the PESO model of marketing? 

This is a really useful framework that marketers use to categorize media into
four types: Paid, Earned, Shared & Owned. 

The model helps organizations better understand and structure their
marketing approach by focusing on different media channels. 

Here's a quick breakdown of what each category means: 

1. Paid Media 

This refers to channels where you pay to display your content, such as
ads on search engines, social media platforms, or websites. 

2. Earned Media 

This is when your content is promoted by others, such as when a news
outlet writes about your company or a customer shares a positive
review. 

3. Shared Media 

This includes content that is shared on social media platforms, such as
posts, tweets, and videos. 

4. Owned Media

This refers to the content you control, such as your website, blog, or
email newsletters. 

By understanding and using the PESO model, marketers can create a more
holistic approach to their communications strategy.

WHAT IS THE "P.E.S.O" MARKETING MODEL?

How To Position Yourself As The "GO TO GUEST" On Podcasts.

Here's how you can leverage this strategy to position yourself as a valuable guest:

1. Repurpose Interview Content

Transcribe your podcast interviews and turn them into blog posts, articles, or social media content.

This allows you to share your insights with a wider audience and showcase your knowledge on specific topics.

2. Create Bonus Content

Develop additional content related to your interview topics, such as cheat sheets, checklists, or video tutorials.

Offering these resources to podcast hosts as exclusive bonus content can make your appearance more appealing.

3. Write Guest Blog Posts

Offer to write guest blog posts for the podcast's website, providing in-depth analysis, personal experiences, or case studies related to your interview topics.

This can help drive traffic to the podcast's site and build credibility for your personal brand.

4. Share Your Media Coverage

Highlight your podcast appearances on your website, social media, and professional profiles.

This can help potential hosts recognize your experience and the value you bring as a guest.

5. Network With Other Guests

Connect with other podcast guests in your industry to share insights and explore collaboration opportunities.

Building relationships with fellow experts can lead to referrals for future podcast appearances.

By creating and sharing valuable content related to your podcast appearances, you can demonstrate your expertise and provide additional value to hosts and their audiences.

This can help position you as a valuable guest and increase your chances of being booked on other podcasts.

POSITIONING YOURSELF AS THE  "GO TO GUEST"

PART 1 - FROM MEDIA SHY TO MEDIA SAVVY 

14 Simple Strategies To Nail Your Next Media Interview

Being booked for a media interview is an exciting opportunity for any expert until the anxiety sets in and the opportunity suddenly becomes a daunting prospect.

Have you rehearsed your responses to possible questions, and do you have some key takeaways for the listeners?

The show is based on a brand new book by Amanda Mills

"From Media Shy To Media Savvy" 

It's a concise and practical guide to confidently preparing for your media interview from the moment you receive a call from the reporter right up until the after the interview.

It will arm you with tips, advice and actions so you feel in control every step of the way. 

PART 2 - HOW TO GET BOOKED ON MORE PODCASTS.

Getting booked on podcasts can be a great way to build your personal brand and reach a new audience. 

Here are a few tips that might help: 

1.	Identify Relevant Podcasts 

Do some research to find podcasts that align with your area of expertise or interest. 

Look for shows that have a similar audience to your target market. 

2.	Network With Podcast Hosts

Reach out to podcast hosts and producers on social media, email, or through their website. 

Introduce yourself, explain why you'd be a good fit for their show, and offer some potential topic ideas. 

3.	Create Your Media Kit 

Put together a media kit that includes a bio, headshot, list of previous speaking engagements, and any relevant press coverage. 

This can help you present a professional image to potential hosts. 

4. Most  Importantly - Offer Value

When pitching yourself to a podcast, make sure to focus on the value you can bring to their audience.  

Offer specific insights, expertise, or stories that would be interesting to their listeners.

FROM MEDIA SHY TO MEDIA SAVVY

I love what I do and have been interviewed all over the world now 
(so cool) 

Here’s one of my favourite interviews with Rob Brown 
(Motivational Business Speaker & Networking Specialist)

Some highlights of what we discussed.

1. How social media helps you improve time management.

2. The power & benefits of global networking via social media.

3. The concept & advantages of ‘Global Social Connectedness’

4. Why social media networking increases your business potential.

5. Why Twitter is the perfect social network information tool.

6. Insider Networking Tip: The best times for scheduling important tweets to reach the most readers.

7. Networking Productivity Tip: The Three T’s for managing your  Twitter marketing campaigns


Using Twitter 4 Global Networking

How to Make Twitter Work For Your Business. 

Part 1 of an interview with Paperli With Liz Wilson in Switzerland.


"HOW TO" Make Twitter Work For Your Business

CRACK THE TWITTER CODE & “GO GLOBAL”  Part 2 of the interview with Paperli With Liz Wilson in Switzerland. 

(1) Sharing Is Better Than Chocolate 


In the social media space and in Twitter in particular, you really need to get your head around this idea of sharing first and being a resource for others. This is very, very important if you want to gain the trust of your tribe, your followers. So you really need to understand that social media, that Twitter in particular, is about sharing. Sharing first then building trust then moving it forward.

(2) The 80-20 Rule


It’s not all about you. In part 1, we talked about the importance of sharing and now I’d like to share with you a bit of a formula for that, the 80-20 rule. So if you tweet five times a day or once a day, five days a week, I’d like you to explore the idea of tweeting four out of five times for your tribe, for others and only one time out of five about you. No one really cares what you’re doing today and no one wants to get your spamming messages all the time. So remember, the 80-20 rule. It’s not all about you.

(3) Connecting With People That You Don’t YET Know


This is a very, very important paradigm to get because if you think that Twitter and Facebook and these types of things are for meeting people that you know already that you went to school with 20 years ago, then don’t use it for business, use it for fun. I teach you to tweet for business. If you want to get traction in the Twitter-verse, I really want you to open up to the idea that there are seven billion beings in the world and 500 million of them are on Twitter. So social media is for meeting people that you don’t yet know.

(4) Be Authentic – Find Your Niche


This is especially important in Twitter. In Twitter, you can use power words, we call them hash tags to magnify, to magnetize, to gravitate towards your followers. People will gravitate towards certain keywords and the best way to start really honing in on those words is to focus. Focus on your target market, be authentic to who you are, and really speak to the people that you want to follow you. Be authentic and find your niche.

(5) Automation Tools Can Save You Time


Now, this is a very contentious issue, but I do believe the most beneficial part of using Twitter. You can schedule your tweets ahead of time. Now, that might sound counterintuitive and if it does, just remember that if you don’t do this, you are doomed to tweet in real time as long as you use Twitter. Now if you can cope with that, that’s fine, that’s beautiful, and that’s probably preferable, but it’s not possible in a busy life.

So there are several really great scheduling tools that allow you to schedule your tweets throughout the day so that you can go and work and pick up the kids and cook the meal and do all the things that we do as human beings. You can use your tweets to maximize your reach and maximize your potential.


Crack The Twitter Code & “GO GLOBAL”

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin, Discord & Go Brunch.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

WHAT IS THE "P.E.S.O" MARKETING MODEL?

KeithKeller

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