WHAT IS SOCIAL AUDIO?

Breakaway Master

Let's See. Playtime Edit. Vocal Tuned.

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Waiting

PAINT THE GRAY is a compelling and catchy song, wri^en with a special inten8on: to be the next inspira8onal, inclusive anthem that will unite us all toward a more hopeful future; to do what we can to stop the terrible wave of violence everywhere, especially against children through school shoo8ngs and street violence. Too many children are dying senselessly. Everyone is a mother’s child. It’s 8me to work together to create posi8ve change to promote kindness and dispel hatred . This is a call to ac8on - It’s 8me to “PAINT THE GRAY”.

Paint The Gray

The "Leveraged Career Journey Show" with Bez Rengifo explores here the evolving landscape of social audio and livestreaming for marketing your personal brand in the 2020s & beyond. 

The guest here is Keith Keller from Melbourne, Australia.

On the show Bez & Keith discuss the 3 major players in this area as well as Keith's journey from community radio in the early 80s to online presenter and livestreamer in the 2020s. 

Keith has been researching the latest trends for well over a decade now and currently has a number of Social Audio shows discussing the latest strategies. 

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does weekly shows on Linkedin, Discord & Go Brunch, each of these formats offers it's own unique benefits. 

Here's a quick list of the differences.


(1) LINKEDIN LIVE EVENTS 


LinkedIn Audio Events have been folded into Linkedin Live Events so we are working on finding the best ways to recreate the 'Social Audio" experience here. 

There are a few variations on this idea at the moment so the research continues behind the scenes. 


(2) DISCORD COMMUNITY EVENTS 


Discord Community Events are a special type of voice channel format that you can create within a Discord community. 

They're designed to facilitate voice communication for events, conversations, and other gatherings where some people are talking and others are listening as the audience. 

Stage channels offer a range of great features that allow you to customize your events and are a fantastic great way to engage with your community and facilitate discussions around shared interests and topics. 


(3) GO BRUNCH VIRTUAL EVENTS 


Go Brunch Virtual Events are a unique and customisable solution for hosting virtual meetings, events, and webinars. 

The platform offers interactive virtual rooms that can be tailored to your specific needs, with themes, branding, and even asynchronous content like on demand videos and documents. 

One of the standout features of Go Brunch is the immersive and engaging natural of the virtual spaces you can create. 

These are designed to make your events more memorable and enjoyable. 

Go Brunch Virtual Events offer a versatile and innovative solution for virtual events, meetings, or gatherings and really do create a feeling of "BEING THERE"

Social Audio Meets Livestreaming (AI Summary)

"THE MICROPHONE MATTERS"

Elevating Audio Quality in Content Creation.

Whether you're recording a podcast, hosting a webinar, or fine-tuning your AI voice model, audio quality is everything. 

A great microphone isn’t just about clarity—it’s about capturing depth, tone, and presence that keeps your audience engaged.

🔊 Why does mic quality matter? 

(1) Clarity & Intelligibility

Poor audio is distracting. A crisp, well-balanced mic eliminates background noise and ensures every word lands with impact.

(2) Professionalism 

Whether in a Zoom meeting or a narrated video, high-quality audio commands attention and builds credibility.

(3) Listener Fatigue 

Harsh, distorted, or muffled sound forces listeners to strain, leading to disengagement over time.

🎛️ Choosing The Right Mic 

 ✔ Dynamic vs. Condenser? 

Condenser for studio-grade detail 
Dynamic for noise isolation  

 ✔ USB vs. XLR? 

USB for plug-and-play 
XLR for pro-level customization 

 ✔ Directional Pickup? 

Cardioid for solo work 
Omnidirectional for room recordings

No matter the setup, investing in a quality mic pays off in engagement, retention, and professionalism. 

What’s your go-to microphone, and how has it transformed your recordings?

Why The Microphone Matters (AI Summary)

Mastering Livestreaming Etiquette (AI Summary)

Perfecting Your Livestreaming Content (AI Summary)

Social Audio Events Versus Podcasts (AI Summary)

WHAT IS THE PROXIMITY EFFECT? 

The proximity effect is a phenomenon that occurs when a directional microphone is placed close to a sound source, resulting in a boost in low-frequency response.

This can improve your podcasting in several ways

(1)	Adds warmth and depth 

The proximity effect can add warmth and depth to your voice, making it sound fuller and more engaging. 

(2)	Reduces background noise

By positioning the microphone close to your mouth, the proximity effect can help reduce background noise and focus on your voice.

(3)	Enhances vocal dynamics: 

The proximity effect can enhance vocal dynamics, adding more emphasis to softer parts of your speech and making your voice sound more expressive.

(4)	Creates a more intimate sound: 

By positioning the microphone close to your mouth, the proximity effect can create a more intimate sound, as if you are speaking directly into the listener's ear.

(5)	Can be used creatively: 

The proximity effect can be used creatively to achieve different vocal tones and effects, such as a deep, gravelly voice or a rich, velvety sound.

What Is The Proximity Effect & Why Does It Improve Sound? (AI Summary)

"SOCIAL AUDIO TECH CHECK" 
What Microphone Do You Use?

There are loads of great microphones that would be ideal for your Social Audio shows or livestreams.

Here a great example of what's available:

The SHURE SM58 is a legendary dynamic cardioid vocal microphone, highly regarded for its professional performance in live settings, sound reinforcement, and studio recording. 

It is globally recognized for its ruggedness, reliability, and superior ability to isolate vocals while minimizing background noise and handling sounds.

KEY FEATURES


✅ Cardiod (unidirectional) dynamic design, focusing on the main sound source and reducing unwanted background noise.

✅ Tailored frequency response for vocals (50 Hz to 15,000 Hz), enhancing warmth and clarity with a brightened midrange and bass roll off.

✅ Pneumatic shock mount system to minimize handling noise.

✅ Built in spherical filter to lessen wind and breath "pop" noises.

✅ Legendary durability with a steel mesh grille and proven reliability for both indoor and outdoor use, even under rough conditions. 


APPLICATIONS

The SM58 is ideal for professional vocalists, live sound, studio use, podcasting, streaming, and public speaking. 

Its build and sound quality have made it a top global choice for decades across various performance environments. 


☑️ Microphone Type: Dynamic

☑️ Polar Pattern: Cardioid

☑️ Frequency Range: 50 Hz to 15 kHz


The Shure SM58 remains a world standard, versatile microphone trusted by performers in almost every genre.

SOUND AUDIO TECH CHECK (SHURE SM58 TEST)

I love what I do and have been interviewed all over the world now 
(so cool) 

Here’s one of my favourite interviews with Rob Brown 
(Motivational Business Speaker & Networking Specialist)

Some highlights of what we discussed.

1. How social media helps you improve time management.

2. The power & benefits of global networking via social media.

3. The concept & advantages of ‘Global Social Connectedness’

4. Why social media networking increases your business potential.

5. Why Twitter is the perfect social network information tool.

6. Insider Networking Tip: The best times for scheduling important tweets to reach the most readers.

7. Networking Productivity Tip: The Three T’s for managing your  Twitter marketing campaigns


Using Twitter 4 Global Networking

How to Make Twitter Work For Your Business. 

Part 1 of an interview with Paperli With Liz Wilson in Switzerland.


"HOW TO" Make Twitter Work For Your Business

CRACK THE TWITTER CODE & “GO GLOBAL”  Part 2 of the interview with Paperli With Liz Wilson in Switzerland. 

(1) Sharing Is Better Than Chocolate 


In the social media space and in Twitter in particular, you really need to get your head around this idea of sharing first and being a resource for others. This is very, very important if you want to gain the trust of your tribe, your followers. So you really need to understand that social media, that Twitter in particular, is about sharing. Sharing first then building trust then moving it forward.

(2) The 80-20 Rule


It’s not all about you. In part 1, we talked about the importance of sharing and now I’d like to share with you a bit of a formula for that, the 80-20 rule. So if you tweet five times a day or once a day, five days a week, I’d like you to explore the idea of tweeting four out of five times for your tribe, for others and only one time out of five about you. No one really cares what you’re doing today and no one wants to get your spamming messages all the time. So remember, the 80-20 rule. It’s not all about you.

(3) Connecting With People That You Don’t YET Know


This is a very, very important paradigm to get because if you think that Twitter and Facebook and these types of things are for meeting people that you know already that you went to school with 20 years ago, then don’t use it for business, use it for fun. I teach you to tweet for business. If you want to get traction in the Twitter-verse, I really want you to open up to the idea that there are seven billion beings in the world and 500 million of them are on Twitter. So social media is for meeting people that you don’t yet know.

(4) Be Authentic – Find Your Niche


This is especially important in Twitter. In Twitter, you can use power words, we call them hash tags to magnify, to magnetize, to gravitate towards your followers. People will gravitate towards certain keywords and the best way to start really honing in on those words is to focus. Focus on your target market, be authentic to who you are, and really speak to the people that you want to follow you. Be authentic and find your niche.

(5) Automation Tools Can Save You Time


Now, this is a very contentious issue, but I do believe the most beneficial part of using Twitter. You can schedule your tweets ahead of time. Now, that might sound counterintuitive and if it does, just remember that if you don’t do this, you are doomed to tweet in real time as long as you use Twitter. Now if you can cope with that, that’s fine, that’s beautiful, and that’s probably preferable, but it’s not possible in a busy life.

So there are several really great scheduling tools that allow you to schedule your tweets throughout the day so that you can go and work and pick up the kids and cook the meal and do all the things that we do as human beings. You can use your tweets to maximize your reach and maximize your potential.


Crack The Twitter Code & “GO GLOBAL”

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

What Is The Proximity Effect & Why Does It Improve Sound? (AI Summary)

KeithKeller

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