Name: EP6: Case Study- SHEIN by Marketing ABCs
Duration: 5 min 27 s
Description: Have you ever heard of the company Shein? If not, you might have seen its advertisements while watching YouTube or occasionally scrolling through Instagram. Today, we delve into the success story of Shein, an e-commerce giant known for its effective marketing strategies targeting Gen Z consumers.

How well do you understand marketing? We'll explore how marketing evolved and what makes it successful in this episode!

EP1  Introduction To Marketing

In this lesson, we will explore types of marketing in real life. Are you able to recognize any of them? What is the impact it has on our daily lives?

The role of marketing in our daily lives

There is a crucial model that everyone should be familiar with. To fully understand each component, we will break it down step by step. With this knowledge, you can develop effective strategies.

EP3: The 7Ps of Marketing Mix

As we progress through the customer journey, the marketing funnel is a key tool that helps us plan each stage and produce sales. Let's take a closer look!

EP4 Marketing Funnel

Advertising can be a captivating art form, and we'll explore various types of promotional strategies used in our daily lives.

EP5: Types Of Promotion

Have you ever heard of the company Shein? If not, you might have seen its advertisements while watching YouTube or occasionally scrolling through Instagram. Today, we delve into the success story of Shein, an e-commerce giant known for its effective marketing strategies targeting Gen Z consumers.

EP6: Case Study- SHEIN

In today's fast-evolving world, it's crucial for businesses and marketers to stay up-to-date with the latest trends to remain competitive. Tonight, we'll explore some key elements of future marketing trends.

EP7 The Future Of Marketing: Trends And Innovation

To excel in this dynamic industry, you’ll need some powerful digital partners to help you create and edit compelling campaigns. That’s where these three amazing tools come in: Canva, Wix, and MailChimp.

EP8: Useful Tools For Marketers

Today, we've got a fascinating topic to delve into – the massive success of the recent Barbie movie and the secret marketing strategies that made it a global sensation.

EP9: Mattel Barbie’s best-kept marketing secrets

In addition to altering our everyday routines, the epidemic has also altered how companies interact with their customers. We'll explore the changes and modifications that marketing methods have experienced in this episode.

EP10: How Marketing Has Evolved (Covid VS Post-Covid)

Available on Spotify as well! Go check it out~

EP6: Case Study- SHEIN

Marketing ABCs

Related tracks