Lukrative The Man is an American rapper, he is regarded by many contemporaries as one of the most influential hip hop artists from Louisville, Kentucky, firmly seated in the city's underground, he started releasing and selling mixtapes in 2006 and stands as one of the most prominent figures in Louisville's local music scene.
Blending hardcore rap, gangsta rap and rage rap with a distinctly southern flavor with heavy use of 808 sub bass, vocal chops and whining synth leads and a flow consisting of unique vocal inflections, ghostly reverbs, seemingly demonic adlibs and somber melodies and lyrics that vividly depict violence and assorted criminal behavior, his gritty and at times almost futuristic otherworldly sound usually with his vocals front and center, only adds to the mystique of his artistry and personal life.

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