A simple guy walking towards his dream

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EXPLICIT MEMPHIS 1996 CONTENT

🪞             🚴‍♂️     https://the-sky-mata.bandcamp.com

https://nevernotnow.net/releases/nnn013-key-ratio-coming-home/

The Key Ratio project emerges as the culmination of Ankur Sood's twenty-year journey through the realms of DJing and musical craftsmanship. Born amidst the fading echoes of 1984, Ankur's saga began as a young DJ, weaving Psy-Trance melodies at the tender age of thirteen, and by the dawn of the new millennium, he ventured forth to perform his musical enchantments at his first gigs.

In the year 2004, Ankur assumed the mantle of event organizer and promoter, a path that would lead him to founding and co-organizing the by now legendary Freqs of Nature festival, which stood as a beacon of artistic celebration for seven fruitful years until its final chapter in 2018. With the festival's closure came a turning point in his life, making space for the emergence of his techno persona, Sharad Sood, and nurturing the seeds of his artistry in the realm of audio engineering.

Yet, it was the shadow of a global affliction known as the COVID lockdowns that cast a contemplative spell upon Ankur. In this solitude, he uncovered a deeper truth: his music had long been crafted primarily to grace the stages of his DJ performances, rather than existing for the sheer essence of its creation. This awakening birthed the Key Ratio Project, a new melody to his tale, and marked the inception of the Never Not Now label, a fellowship formed with his close friends Naty Seres, Nathaniel S, Mad Zach, and Tobias, a friend bound by the ties of kinship since their kindergarten days.

Ankur's production setup revolves around an Austrian analog mixing desk, a relic from the year 1991. His symphonic arsenal includes synthesizers, modular systems, drum machines, samplers, step sequencers, and a myriad of enchanting effects—all guided by the hand of a computer. Yet, it is his unique approach that adds an air of mystique; he treads upon a path of an one-take mixdown quest. Once the song reaches its zenith and the 2-track recording is recorded, there is no return, only the onward journey into the uncharted lands of music.

With an unwavering commitment to translating the spectrum of emotions into his musical art, Ankur Sood's compositions transcend the confines of artistic boundaries. His creative spirit thrives on ceaseless experimentation, an endless voyage through the ever-evolving landscapes of musical creation. In his realm, artistic limitations are but fleeting echoes, and his approach to crafting melodies is a perpetual odyssey of reinvention and reimagination.

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