REELWORLD CREATE NEW AUDIO IDENTITY FOR RTÉ RADIO 1

Ireland’s most listened to radio station, RTÉ Radio 1, has updated its brand sound with custom music from ReelWorld, performed by the RTÉ Concert Orchestra.

The national broadcaster set out to modernize the audio image of the station, with a focus on its continuity themes and top of hour sequence, united by a new sonic logo.

15 new compositions make up the package which combines contemporary and traditional music styles, with an authentic sense of the station’s character running throughout. The themes span genres including folk, pop, Americana, and traditional Irish.

RTÉ Radio 1 Deputy Editor, Penny Hart, said: "What a truly wonderful experience it has been, working on this collaborative project to align the radio station’s content offering and tone of voice through music. We’re so proud of our identity and to hear it shine through these beautiful compositions is a joy.”

Following a competitive tender process, RTÉ selected ReelWorld, based in MediaCityUK, to work closely with the broadcaster’s staff on this unique project.

The RTÉ Concert Orchestra recorded the themes at RTÉ Radio Centre’s Studio 1 under COVID guidelines, in separate sections and across multiple sessions with remote direction via video link between conductor Gavin Murphy and the ReelWorld team. Alongside the orchestra’s core sections of strings, woodwind, brass, and percussion, its members also played traditional instruments including the fiddle, tin whistle, Irish flute and concertina.

Anthony Gay, Managing Director of ReelWorld added: “This is ReelWorld’s third recent experience working with the orchestras of national broadcasters, and we are privileged to support RTÉ with their new sound. We’re thrilled with the results and it’s wonderful to hear the project now on air.”

Creative Audio Manager for RTÉ, Shane Freeman said: “The passion of everybody working on this project is what has made it so special, resulting in something that will stand the test of time and carry the audio brand of the station into the future.”

ReelWorld continues to partner with some of Europe’s biggest broadcasters, including a 2021 update for Heart UK, the country’s most listened to commercial radio network, and the Netherlands’ most listened to radio station, NPO Radio 2. Recently they have also produced a new brand sound for the Bloomberg Television Network.

RTÉ Radio 1 sonic identity 2021

ReelWorld ONE continues to be Most Comprehensive Updating Sonic Branding Service On The Planet.
This service is a massive library of custom jingles, music beds, imaging workparts, song intros, sonic logos and vocal elements plus monthly updates to keep your station brand sounding current and musically on-trend.

Jingles
Your One library starts with a huge collection of core and specialty Jingles including Top of Hours, Morning Shows, Weather, News, Traffic, Holiday and Contest Themes. And your library continues to grow with new Jingles added every month.

Imaging
Access the massive updating catalog of Produced ID’s. These Imaging/Jingle hybrids give you a unique way to brand your station using the power of an Imaging piece combined with the energy and proven recall of a sung jingle.

Sonic Logos
A massive updating library of your station sonic logo in a vast array of sounds, textures, keys and tempos. Provided as Imaging-style stingers, long-form talkover pads and drones plus standalone logo tones to give you maximum flexibility.

Song Intros
Fully produced song intro shells featuring either a vocal element or a musical sonic logo to stamp your brand onto the intros of hit songs.

Vocal Kit
Your station name sung in every key, plus positioning statements, dial positions, specialty sings and more, giving you the toolkit you need to make your brand sing.

Key & BPM Charts
Quickly find critical key and bpm info for chart songs allowing you to seamlessly key and tempo match your Jingles and Imaging with the music you play.

CHR, Country or AC, contact the ReelWorld ONE team now to get started. https://reelworld.com/one

Z100, KIIS FM 2021 CHR Jingles ReelWorld ONE

Hear the themes alongside some of the biggest pop and dance hits in this demo.

The whole package just went live on our website, where you can listen to every theme: https://reelworld.com/jingles/packages/kronehit-2022

Programme Director for kronehit, Dani Linzer, said: "The themes all sound very modern, dynamic and deliver warmth and joy, perfectly reflecting the positivity of our playlist and playfulness of our presenters.”

#makegreatradio

kronehit ReelWorld Jingles 2022

ReelWorld ONE is a massive library of custom Jingles, Music Beds, Imaging Workparts, Song Intros, Sonic Logos and Vocal Elements plus monthly updates to keep your station brand sounding current and musically on-trend.

ONE Highlights - October 2021

BRAND NEW JINGLES ON SPLASH365 for 2022! A perfect blend of instruments and vocals to finally bridge the gap between AC and HOT AC radio, in an attempt to create a new genre of music we call AC Hybrid! From TM Studios!

SPLASH365 - 2022 Jingles From TM Studios

NEW JINGLES for STAR 108!
STAR never had radio jingles before, but working along side TM Studios, we came up with these to help us brand a unique sound to the ears of our listeners! Take a listen!!

STAR 108 - 2022 Jingles From TM Studios

This montage is a little bit different than others!

Of course, there are the usual US stations. However, thanks to you guys listening to my montages, I have decided to go to one place that is full of Reelworld: JAPAN!

Thanks for all of the support and thanks to Radio-Online, tokyo-osaka on Youtube, and ジングルチャネル on Youtube for these amazing relics of Reelworld history!

Let me know which ones are your favorites!

Random Reelworld Montage #3

On October 23, 2021, KISS FM in Dallas told listeners to sing the "iconic" TOH jingle for Jingle Ball tickets. Here are some examples of listeners singing the TOH, plus some Reelworld One CHR cuts at the end! Fun contest! :)

KHKS Dallas, TX - 106.1 KISS FM's 'Jingle for Jingle Ball Tickets' - Reelworld One CHR & Listeners

A new sound for Radio Norge launched across Norway today, based on our RFM 2021 package. Imaging Director at Bauer Media, Lars Petter Berg, calls their new ReelWorld jingles "the vitamin injection we needed!"

Radio Norge ReelWorld Jingles 2021

Highlights from TMNext in October 2021.

Find out more about our always-updating jingle and intros service at https://tmstudios.com/tm-next/

TMNext October 2021 Highlights

Here is this month's ReelWorld One CHR Core theme "Breath Mint" as heard on 105-5 JYY (WJYY/Concord-Manchester, NH).  Enjoy!

ReelWorld One CHR Core Update - November 2021

Program/Imaging Director Splash365 and STAR 108

STAR 108 - 2022 Jingles From TM Studios

kiddkruzin