In today's hashtag society everything needs to have a label. Music is no exception. Normally, this is not a problem. If it’s a pop song, it is. And, artists that make pop songs also tend to make pop albums. Thoughts Of Jacon, or Jacob Öhrvall, does not make pop songs. At least not just pop songs. So, he doesn’t do pop albums. 

When we uploaded Antingen är vi framme snart eller så är det långt kvar [Eng. Either we’re almost there or it’s a long way to go] to SoundCloud they naturally asked us to categorize it. So we did. #instrumental #jazz #electronica #synthpop #shoegaze #ambient #synth #postrock #visa [Swedish Traditional] #soundscape. Yes. Somewhere there is where we land. And it’s a fantastic place! It’s improv music without the improv, which takes inspiration from everywhere and comes together as vivid and clear. 

We don’t know if we’re almost there or if there’s a long way to go. We just know that we never want this journey to stop. 

Thoughts of Jacon - Antingen är vi framme snart eller så är det långt kvar

Thoughts Of Jacon - Allt Klart

Thoughts Of Jacon - Juno

From the dark, dim and rain heavy industrial areas of Düsseldorf to a Swedish forest lake bathing in August sun, in under seven minutes. 
When Thoughts of Jacon debut with this single, Jacob, Malin, Otto & ? we’re brought along for a fantastic musical journey, during which contrasting expressions are thrown against each other before finally finding their way back home.

Thoughts Of Jacon - Jacob, Malin, Otto Och & ?

Thoughts Of Jacon - Matris

In the world of depicted art, this song, Thoughts Of Jacons Vilddjuret [Eng. The Beast] would be called a triptych, a work of art made up of three parts. An ever changing story that both demands and rewards. After earlier releases Thoughts of Jacon, or Jacob Öhrvall, takes us on a varied trip, to say the least. We fly high, or perhaps we’re diving deep in a cave with fantasy animals. It’s hard to tell. We’re taken to a car-scene in a 70’s movie. Sunset, warmth, light breeze. Fade to black. The credits roll on as a shining that everything is different. Maybe we’re wrong?

We’re floating in an hot air balloon. Or, we’re sailing on a boat. Or, we’re in that car again, high flying, deep diving in a cave with fantasy animals. And, maybe we’re wrong? Again.

Thoughts Of Jacon - Vilddjuret

Home Taping is Killing Music and it's Illegal - The Record Company.

Thoughts Of Jacon - Vilddjuret

Killing Music Records