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Watch the official "rock your hips" music video here: https://www.youtube.com/watch?v=M99RsGnzHoU

Milwaukee’s own J.P. is entering a new era taking a turn from the viral whirlwind that first put him on the map toward something smoother, more soulful, and more honest. Known for breakout hits like “Bad Bitty” and “Juicy Ahh,” his bass-heavy, lowend anthems turned dance floors into echo chambers for his city’s sound. But now, J.P. is revealing more than just a hook, he’s revealing himself.
Influenced by legends like Marvin Gaye and Al Green, his new direction leans into soul-driven melodies, live instrumentation, and vulnerability without losing the bounce or sharp wit that made fans fall in love with his music in the first place. The lyrics hit differently: still young, still relatable, but deeper. More honest. More him.
It’s not a rebrand. It’s a reveal.

414bigfrank is a rapper hailing from Milwaukee's north side, known for his energetic performances and distinctive style. Inspired by artists like Bow Wow, he began crafting his musical persona by creating parodies of local rap tracks, showcasing his deep understanding of Milwaukee's rap culture. In July 2024, he made his debut at Summerfest, opening the stage for artists such as Lil Uzi Vert and Lil Yachty. Later that year, he released his album "Can Never Make Me Hate You," further solidifying his presence in the Milwaukee music scene.

Music Producer / Member of Troupe Eternal *️⃣🪖

Munch Lauren, hailing from the Northside of Milwaukee, WI, is a local trailblazer known for his unfiltered and captivating club-driven music. With a unique blend of claps, 808s, and infectious melodies, his production has become the defining sound of Milwaukee over the past decade.

Since his breakthrough single 'Big Money' in 2015, Munch has consistently delivered timeless club bangers that have dominated the Wisconsin music scene. It's no surprise to find at least four of his songs in constant rotation at every club in the state. With an impressive 25 million streams across all platforms, his music has resonated with audiences far and wide.

In June 2023, Munch dropped his sixth EP of the year, titled "Summer Glaze." This project featured his recent hit track "Shake It," a collaboration with Mula Mar. The song sparked a viral TikTok trend, gaining significant traction and putting the world on notice about the unique sound and hip-hop culture emanating from Milwaukee.

Munch Lauren's fearless approach to music and undeniable talent have solidified his status as a local legend and a force to be reckoned with in the industry. With his infectious beats, undeniable charisma and Clever/funny punchlines, Munch continues to push boundaries and make his mark on the global music scene.

Cameron Robinson is following