Crunk music was never dead, but Memphis rapper Duke Deuce has taken it upon himself to inspire a new generation to tear the club up. With inexhaustible energy and a booming voice, he’s reclaiming the ecstatic subgenre for his hometown, making music as grim as it is gleeful, and turning up all the while. Rapping about harrowing realities and detailing the benefits of his hard-won success, Duke has reached millions of fans who dig his music’s intensity as much as they do the playful dancing (a.k.a. gangsta walking) he does in his videos. With each release, Duke makes the case that crunk is more than music. It’s a way of life. He often bellows his signature ad-lib “WHAT THE FUCK?!” with the force of a wrecking ball—or rather, the force of his own breakout single, “Crunk Ain’t Dead,” a high-octane anthem that earned a remix featuring a few legends of the genre: Lil Jon, Juicy J, and Project Pat. Since signing with Quality Control Music, Duke hasn’t let his foot off the gas, releasing Memphis Massacre [2018], Memphis Massacre 2 [2020], and Duke Nukem [2021]. His highly anticipated forthcoming album, Crunkstar, releases June 17, 2022 via Quality Control Music/Motown Records/Made Men Movement. The project, which highlights Duke’s unique ‘crunk-rock’ sound, boasts hard-hitting singles “Falling Off” [feat. Rico Nasty], “WTF!”, “I Ain’t Worried Bout It”, “Running Out of Love” and “Crunkstarz.” This is crushing crunk music to ring in the next phase of Duke’s worldwide massacre.

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Born in Lagonegro (Potenza) in 1984, Reactive began his musical career at age 14 by participating in private parties and working with a local radio station. Until 2010, he is resident DJ in various clubs in southern Italy, winning several competitions.

In 2010, he moved to Switzerland and released his first single. Two years later, he collaborates with the label “Music Evolution” and releases the EP “Jolly.”

Between 2016 and 2017, he plays for Greek radio station “RestRadio” and announces the release of “Welcome to Summer 2016” and “Vocal Deep Lab.” He reaches the top 10 on Beatport with “Vocal Deep Lab” and ranks among the top DJs.

In 2019, he releases his first album “Louder.” Currently, he runs his own record label opened in 2020 and markets himself under his own name, using pseudonyms for outside projects.

In 2025, he released his second album, “NEXT,” and in the same year, he began doing live streaming on Twitch, interacting with fans and sharing also his music in real time.

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