Better Merch...Better Marketing

We’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.

Better Merch Episode 1

In episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses.  Listen now!

Better Merch...Better Marketing.  Will TikTok Stay Or Go?

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.

Better Merch...Better Marketing:  Marketing Pet Peeves

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose.  Listen in now!

Better Merch...Better Marketing:  Tariffs, Incentivizing Employees & Brands with a Purpose

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have.

Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.)

And finally, we’re giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things! 🙌

🎧 Listen now and join the conversation!

Super Bowl Ads: The Good, The Bad & The WTF

🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into:

🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff.
👟 Nike x Skims collaboration – Is this a genius marketing move or just hype?
🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your brand? (Spoiler: It depends!)
🎤 Dad Was Wrong – Jade proves why fancy office equipment actually does improve productivity.
🏢 Shoutout to the Coshocton Collaborative: a game-changing space for entrepreneurs and business professionals!

🔥 Watch (or listen) now for marketing insights, business trends, and a few laughs along the way!

Better Merch...Better Marketing Episode 6:  Nike + SKIMS = ?

This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time!  Watch now!

Better Merch…Better Marketing: Advice We Needed To Hear

In this episode of Better Merch...Better Marketing, Jade and I talk about underrated Branded Merch, strategies for avoiding burnout, and "sexy" books we love!  Always fun.  Watch or listen now!

Better Merch...Better Marketing Episode 8: Sexy Books We Love?

This time on Better Merch...Better Marketing, Jade and Kirby talk about some marketing tips during uncertain times, when to do a merch collection for your company, how to leverage merch and social media during a product launch, and a product they are both obsessed with. Listen in now!

Better Merch...Better Marketing Episode 9: Marketing In Uncertain Times

This time on the Better Merch...Better Marketing podcast, Jade and I give a couple of unpopular opinions, we create our own tournament (Merch Madness), give tips to create merch that stands out...and much more!

Better Merch...Better Marketing:  Merch Madness!

This time on Better Merch...Better Marketing, Kirby and Jade talk about some things to consider if you are rebranding (or going to do a rebrand), why 1 piece minimums are amazing, tactics to kill it in the 2nd quarter...and much more!  Watch now!

Better Merch...Better Marketing: Rebranding Tips

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!

Better Merch...Better Marketing: Trader Joe's Triumphant Tote Bags

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!

Better Merch...Better Marketing: Mascots, Bad Advice & Gummy Bears

This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week! 

Better Merch...Better Marketing: Hot Takes On Work-Life Balance

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise."  Oh...and the Product of the Week is amazing! 

Better Merch...Better Marketing:  Spring Cleaning For Your Merch

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative.  Listen now.

Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more!  Watch now!

Better Merch...Better Marketing: Gen Z v Gen X Buying Habits

On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event that floats through the air with the greatest of ease.  Watch or listen now!

Better Merch…Better Marketing: Aggressive Versus Organic Marketing

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out!  Watch or listen now!

Better Merch...Better Marketing:  Improving Your Digital Real Estate

In this episode, Kirby and Jade dive into Microsoft’s new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towel—and shout-outs to Shriver’s Hospice and People’s Bank for making an impact. Tune in for insights, laughs, and better branding ideas!

Better Merch...Better Marketing: Infinite Workday

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.