Kendrick Lamar Duckworth (born June 17, 1987) is an American hip hop recording artist from Compton, California.[1] Lamar embarked on his musical career as a teenager, under the moniker K-Dot, releasing a mixtape which garnered him local attention and led to him signing with Carson-based independent record label, Top Dawg Entertainment (TDE). Lamar began to gain major recognition in 2010, after his first retail release, Overly Dedicated. The following year, he released Section.80, his first independent album, exclusively through iTunes. The album spawned Lamar's debut single, "HiiiPoWeR" and was instantly ranked as one of the top digital hip hop releases of the year.[2] By that time, Lamar had amassed a large Internet following and had already worked with several prominent artists in the hip hop industry, including The Game, Snoop Dogg, Wiz Khalifa, and Busta Rhymes.

Lamar would later secure a recording contract with a major label in 2012, when he signed with Aftermath and Interscope Records. His major-label debut album, good kid, m.A.A.d city, was released in October 2012 to widespread acceptance. The record contained the top 40 singles "Swimming Pools (Drank)", "Bitch, Don't Kill My Vibe" and "Poetic Justice". Upon its release, the album debuted at number two on the U.S. Billboard 200 chart and was later certified platinum by the Recording Industry Association of America (RIAA). In early 2013, MTV named Lamar the No. 1 "Hottest MC in the Game", on their annual list.[3] He also received a total of seven nominations at the 56th Annual Grammy Awards (2014), including Best New Artist, Album of the Year and Best Rap Song. A year later, at the 57th Annual Grammy Awards (2015), Lamar won Best Rap Performance and Best Rap Song for his single "i". In March 2015, Lamar released his third studio album, To Pimp a Butterfly, which incorporates elements of funk, spoken word poetry and jazz. It topped the charts in various countries, including the U.S. and the UK. Apart from his solo career, Lamar is also known as a member of the West Coast hip hop supergroup Black Hippy, alongside his TDE labelmates and fellow South Los Angeles-based rappers Ab-Soul, Jay Rock and Schoolboy Q.[4]

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Justin Blau, AKA 3LAU, is a rarity in the music industry: A successful recording artist, DJ, and producer whose main goal is not fame, but helping others. Raised in New York and Las Vegas by parents who emphasized the importance of charitable work, Blau left college, where he studied finance, and the promise of a career in business to pursue his dream of making music. He went on to release a string of well-received original tracks, including “How You Love Me,” “Is It Love,” “Fire,” “On My Mind,” “Hot Water,” and "Star Crossed," as well as remixes for Rihanna, Katy Perry, Shawn Mendes, and Ariana Grande — all of which have racked up millions of streams. But unwilling to take and not give back, Blau has used his business savvy to parlay his success into doing good. In 2016 Blau launched Blume Records, an independent label with a ground-breaking model that harnesses the power of streaming to raise money for charitable causes. Earlier this year 3LAU released his debut album Ultraviolet featuring hit single "Touch," both reached #1 on the iTunes Electronic chart and all profits will be donated to F Cancer. Outside of the studio 3LAU has also built his reputation as a must see live performer, appearing at such major festivals as Electric Zoo, EDC Vegas, Lollapalooza, and Life Is Beautiful and tours extensively internationally. 

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