As of 2025, The Bloody Beetroots remains a pioneering force in the world of electronic music, bridging the gap between electro, punk rock, and dance genres. 
Founded in late 2005 by Sir Bob Cornelius Rifo, an Italian musician and producer, the project has undergone various transformations over the years but has never wavered in its ability to captivate audiences globally.
From his breakout hit "Warp 1.9" with Steve Aoki to his critically acclaimed albums like “Romborama," “Hide," and “The Great Electronic Swindle,” The Bloody Beetroots have carved out a unique niche. 
The act gained international fame for its unique blend of electronic beats and live instruments, as well as his iconic TBB mask, which has become a symbol of his bold artistic vision.
His collaborations read like a who's-who of the music industry, spanning from Paul McCartney to Tommy Lee and Jet. 
He’s also shared the stage with big names like Snoop Dogg, Metallica, The Prodigy and Kanye West, exhibiting his genre-defying flexibility.
In recent years, The Bloody Beetroots has delved into new sonic territories while still remaining true to his roots. 
The addition of various multimedia elements into his shows has elevated his performances into full-fledged immersive experiences, earning Bob a dedicated following both in the festival circuit and in more intimate venues.
Still riding the wave of success, Sir Bob Cornelius Rifo continues to be a multi-faceted artist—DJing, producing, and even engaging in activism, particularly in environmental causes. 
Rifo shows no signs of slowing down; he's still in the race, perpetually hungry for content, knowledge, and the next opportunity to electrify audiences.
Through numerous albums, EPs, and global tours, The Bloody Beetroots remain an indomitable force in the music world, continually evolving while leaving an indelible mark on both fans and the industry at large.

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Born out of an era where Ridley Scott imagined dystopian futures on the silver screen, and artists like NIN and Aphex Twin rocked MTV.

Getting creative in the studio with the likes of Seven Lions, Skrillex, Deadmau5, and Tom Morello, and contributing to film scores and OSTs, including “Teenage Mutant Ninja Turtles” and “XXX -Return of Xander Cage” in collaboration with top composer Brian Tyler, Stanczak's long standing career in electronic music never stands still.

Ultra Records has been known to push electronic music’s boundaries. For over a quarter of a century, the iconic record label has been instrumental in elevating up and coming artists to the global mainstream as well as bringing fresh genres and sounds to the forefront of the dancefloor. Founded in 1995 and since the label’s first release with house music icon Roger Sanchez, Ultra has been home to some of the most legendary names in electronic music including, MK, Benny Benassi, Armin van Buuren, Steve Aoki, David Guetta, Calvin Harris, Black Coffee, deadmau5, Carnage, Deorro, Kygo, Tiesto, Kaskade, Louis the Child, SOFI TUKKER, Anabel Englund and many more.  

In addition to creating and releasing numerous platinum hit singles, award winning remixes and chart topping albums, Ultra Records has built an incredible portfolio of digital media properties including its YouTube channel (28+ million subscribers), Facebook page (2.4+ million Likes), Instagram channel (550k+ followers) and Twitter (600k+ subscribers). 

At the end of 2021, Ultra Records was acquired by Sony Music and David Waxman, who previously held the title of head of A&R and General Manager, was appointed as President. In this new chapter of the label’s story, the core of its ethos will remain the same: Ultra Records will continue to deliver exceptional electronic music to the masses.

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