Guest Mix on Euphonik's #euNITE on 947.co.za

euNITE with Euphonik - Kyle Worde Guest Mix [November 2020]

Kyle Worde moves culture, not just crowds.
He’s not chasing relevance — he’s setting the tempo for South Africa’s brand and music landscape.

As the founder and CEO of WOM Agency, Kyle has built more than an agency. He’s engineered a platform where global brands, top-tier artists, and breakthrough cultural moments intersect — then explode. WOM doesn’t market. It architects narrative, sound, and spectacle. And he’s the one pulling the strings.

But the influence isn’t born in the boardroom. It’s cut from the floor — late nights, full clubs, festival dust, and studio smoke. Before the world knew how to spell “curator,” he was A&Ring future classics at Soul Candi Records, shaping the DNA of modern African electronic music. He was never a spectator. Always the selector.

The Rolodex runs deep — Black Coffee, Felix Jaehn, THEMBA, J’Something, Mi Casa, Franky Wah. Not just collabs. Real connections. From main stage to mic, backstage to broadcast. His AFTER HOURS podcast? Apple Music gave it the spotlight for a reason — it doesn’t talk trends, it documents the culture that creates them.

He’s played the rooms that matter in electronic music’s frontline culture: Ultra South Africa. H2O. Spring Fiesta. Space Ibiza SA. If it feels like a headline set, it’s either a global name — or Kyle Worde B2B Roger Goode as Dr Jekyll & Mr Hyde.

This isn’t a CEO who “also DJs.” This is a cultural operator who understands energy — in a room, in a campaign, in a continent. He’s flipped primetime on Touch HD, dropped with icons, and built some of the most influential branded events in the country.

He doesn’t need hype. He’s got the history.
And the power? It’s in the pull — not just who he knows, but what he builds.

Kyle doesn’t follow playbooks. He writes new ones.
And the industry is already playing catch-up.