The Brainchild of former Pitchshifter and Prodigy guitarist Jim Davies, Victory Pill return with their newest offering 'Digital Divide' three years after the 
release of their critically acclaimed self titled debut album.

Davies' signature guitar madness is on full view with bouncing melodies and teeth shattering riffs on tracks like 'Black & White' and 'Generation Waste' 
while the band reveal a more melodic sound on tracks such as 'Burnout' and 'Welcome to Our World,'  The tracks are held together by Crossman's
thunderous beats and pulsing synth sounds that create an eclictic mixing pot of electronic rock.

During the three years since the last release, the band's core writing duo Jim Davies and Pete Crossman have been prolific, writing and producing 
two other albums. These include Davies' first solo album 'Electronic Guitar' released on Mascot Records in 2009, many remixes including US 
electronic rocker Cell Dweller, Canadian industrial rockers Triptaka and UK electro punks Hounds.

Jim also found time to work with UK breakbeat lord General Midi as well  DJ Hyper and drum and bass superstar Sub Focus. Whilst production wizz 
Pete Crossman concentrated on remixing and releasing breakbeat electronica with former Empirion member Jamie Smart under the name Controlled 
Change. The tracks were released on former Prodigy man Leeroy Thornhill's  label Electric Tastebuds.

As the band's Pete Crossman explains "Jim had the idea to do a guitar instrumental album around the same time we started writing Digital Divide, so
 we began doing both projects side by side. That kind of pushed the Victory Pill record back a bit but we were never going to rush the second album 
anyway. As it stands this record feels like it took exactly the right amount of time to get it to where we were 100% happy with it."

After touring the first album extensively along side bands such as Static X and Skinndred, the band decided that the second album would be a studio 
based project which would allow a more diverse sound to take shape than their previous outing.

Jim continues, "I think we both really wanted to get back to our dance music roots with the second Victory Pill record. We had already decided that the 
new album was going to be more electronic and diverse than the first record. We both love all types of dance music so there is a really good meld of 
sounds on the album. We were both kind of set on the fact it was going to be a studio based record and that gave us the option of using other vocalists 
on some tracks."

The idea of using guest vocalists on the album took on new impetus when 'Victory Pill' were asked to do a remix for rising Canadian industrial band 
Triptaka. Pete continues- "We were asked to do a remix for Triptaka's forthcoming remix album and we were both immediately struck by the quality of 
their songs, in particular the voice of the band's lead singer Graeme Cornies. We struck up a really tight bond with the band and I have ended up 
working on three remixes for the project. It was during this process that we asked the guys from Triptaka if they minded Graeme getting involved in our 
album. The guys all agreed it would be a great thing, so we sent him over a track we had written. When it came back, well, to say we were blown away 
is an understatement!"

Graeme went on to guest on three of the album's tracks including the forthcoming Victory Pill single Burnout. The result is an album of 
uncompromising strength with a blend of styles and genres that will appeal to rocker and raver alike. Once again Victory Pill have shown there 
is still much life and originality to be found in the cross-over genre.

The Digital Divide is released on Otherside Recordings on May 2nd 2011

OUT NOW
Alan Fitzpatrick - Don't Stop [APX031]
orcd.co/apx031

Tour Dates & Music: https://alanfitzpatrick.komi.io

Labels
@wearethebraveofficial
@apexfaction

Management - Electric Ibiza 
Neil Evans 
neil@electricibiza.com
Lisa Barraclough
lisa@electricibiza.com

WATB/Apex Label Manager
Graham Sahara
graham.sahara@electricibiza.com

Socials - Tom Aves
digital@avesie.com
 
Bookings - UK, Europe, Asia & ROW
NGE Bookings
will@nge-booking.com

Bookings - North & South America
Emma Hoser
Liaison Artists
emma@liaisonartists.com

A man who needs little introduction, Southampton born techno legend Alan Fitzpatrick has spent the last decade carving out his musical niche and holding rank in the upper echelons of the underground electronic world. Few artists can claim to have headlined Berghain and also had a hit on daytime BBC Radio 1, but then there aren’t many artists like Alan Fitzpatrick. 

One of the most popular techno DJs in the world, he has rubbed shoulders with the likes of Carl Cox and Adam Beyer for the best part of a decade, performing at the world’s biggest clubs and festivals. Known primarily for his raw hard-edged sound, Alan has developed into one of dance music’s most versatile producers, equally at home putting out techno bangers on Drumcode as he is making disco-infused house anthems, or experimental electronica under his 3STRANGE alias, not to mention his impressive range of collaborations (including CamelPhat, Skream, Sasha, Rebūke and Jamie Jones). 

The We Are The Brave and Apex Faction label don adopts a no nonsense approach to A&R and in 5 short years Alan has welcomed some of Techno’s finest producers to his fold. The Englishman champions the musical output of both established artists and breakthrough alike, accumulating over 50 million Spotify Streams on We Are The Brave records since its inception in 2016. Fast-forward to 2021 and the southern powerhouse shows no sign of slowing down, his passion for music permeating all aspects of his career. The WATB frontman is renowned for curating an evening of exceptional magnitude, having already showcased his roster’s talent at The Warehouse Project, Shine Belfast, SWG3 Glasgow and the infamous Fabric nightclub in London.

Under the stewardship of Alan Fitzpatrick, 8 Sided Dice Recordings continues to maintain its reputation as one of the most consistent techno labels via a steady stream of well received releases. The label operates as both a home for high profile artists and a outlet for emerging talent; striking a balance between output from Fitzpatrick, Slam, Dustin Zahn and Sasha Caressi, as well as exciting new talent like Rich Jones, Chris Colburn and ON/OFF.

www.8sideddice.co.uk

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