Most PR folks still maintain a buckshot mentality with whom to pitch for editorial content, whom to pitch for exclusives, whom to pitch for premieres, etc.  With most PR companies, (including ourselves earlier on in our development) it appears as if everyone is haphazardly casting the widest net possible just to see what they can get.  That’s ineffective for the artists, and it exasperates the writer who watches their inbox become a monster.  When a writer does decide to feature an artist pitched by a publicist, you then bear witness to posts splattered across the Internet over a number of weeks, while the band’s social networks are not efficiently pointing current fans to an influential writer responsible for good editorial coverage. The band’s social network is not creating the best fan experience, nor are they using their fanbase to help generate new readers to worthy sites with writers who have taken the time to dig into their creation.

No matter how small or large an artist’s fan base is, a structured media roll out has a much greater effect when it’s efficiently managed from all sides – social media, online magazines, blogs, traditional print – across all the visible networks of the artist’s current fan base, as well as our own networks. Correctly implementing this sort of viral sharing, the artist gains a larger potential reach to other fans.

My newest single 'Human Way' is out now on 0E0E Records. 
Stream or download here: https://DeclanJDonovan.lnk.to/HumanWay

Pre-save my new single 'Anyone For You', out Friday 28th Jan:
georgeezra.lnk.to/afy-presave
-------------- 
My new single ‘Hold My Girl’ is out now
Listen: smarturl.it/HoldMyGirl
Watch: smarturl.it/HoldMyGirlVid
-------------- 
Sign up to my newsletter here: smarturl.it/GeorgeEzraNL
Sign up to my weekly journal here: smarturl.it/GeorgeEzraJournal
-------------- 
Follow me online: 
Facebook - http://facebook.com/georgeezramusic
Twitter - https://twitter.com/george_ezra
Instagram - http://instagram.com/george_ezra
YouTube - https://www.youtube.com/channel/UCMRHmbI7BHZX-Efo6bS3WFw
Snapchat - RagingGeoff 
-------------- 
Download: http://smarturl.it/GEiTunes
Stream: http://smarturl.it/GESptfy

The Invitations London

 Events/function band performing a variety of pop, rock, soul, funk, Motown and R+B covers. Available for private functions, corporate events and weddings. 

For our sister band in Durham visit soundcloud.com/theinvitationsdurham 

Singer/Songwriter
South Londoner. Colombiana. 

MANAGEMENT:
info@jadeandjustin.co.uk

BOOKINGS:
james.wright@unitedtalent.com

PRESS:
rachel@wired-pr.co.uk

http://www.facebook.com/wearecathedrals

join our mailing list for a free download of the Blush Remix EP: www.wearecathedrals.com

Debut EP out now on Neon Gold—

iTunes: smarturl.it/CathedralsEP

Vinyl: http://neon-gold-shop.myshopify.com/products/cathedrals-ep

‡

Lauren Draper is following