Drs Lauren Machon and Helen Hughes talk about the behaviour lab at Leeds University Business School, and how it can help organisations solve real-world challenges. In this episode, they discuss how the Behaviour Lab can be used by companies to test consumer reactions, optimise workplace design, and refine communication strategies using eye-tracking, virtual reality, and other state-of-the-art tools.  

This episode was recorded on 31st March 2025. If you would like to get in touch regarding this episode, please contact LUBSBehaviourLab@leeds.ac.uk A transcript of this episode is available.  

Visit the Behaviour Lab webpage (https://business.leeds.ac.uk/about-us/doc/behaviour-lab) for equipment details and further information. 

About the speakers: Dr Lauren Machon is the Behaviour Lab Manager. Her research interests lie in innovation adoption and technology acceptance. Dr Helen Hughes is the Behaviour Lab Director and is an Associate Professor at Leeds University Business School. Her research focuses on the social dynamics of workplace relationships, as well as graduate employability and early career transitions to the workplace.

Unlocking behavioural insights: how businesses can benefit from the Behaviour Lab

Leeds University Business School’s Research and Innovation podcast brings you insights from our expert researchers. From the future of work, to disruptive technologies; green behaviours to emerging markets, we’ll be covering a wide-range of topical issues and novel ideas. 

Listen to the podcast to find out more about our research and how it’s inspiring business managers, informing policymakers and influencing society.

If you have any comments regarding any of these episodes, please contact research.lubs@leeds.ac.uk.