Both a lifestyle brand and a countrified mixtape of backroad bangers and party-friendly country anthems, HIXTAPE was born in the heart of HIXVILLE-- riddled with undeniable humor and teeming with "Redneck Tendencies." Entirely produced by Joey Moi, the HIXTAPE collection was created by a community for a community, spurred on by the critical success of HIXTAPE Vols. 1 + 2. Billboard praised the initial project as "infectious," while The New York Times highlights the "rapscallion-like" tendencies and "shaggy at the edges" style of both collections. Its third iteration, HIXTAPE: Vol. 3: DIFFTAPE is out now, a tribute to and celebration of the iconic catalog of GRAMMY and CMA Award- winning country legend Joe Diffie, with features from 30+ star studded guests.

Milwaukee’s own J.P. is entering a new era taking a turn from the viral whirlwind that first put him on the map toward something smoother, more soulful, and more honest. Known for breakout hits like “Bad Bitty” and “Juicy Ahh,” his bass-heavy, lowend anthems turned dance floors into echo chambers for his city’s sound. But now, J.P. is revealing more than just a hook, he’s revealing himself.
Influenced by legends like Marvin Gaye and Al Green, his new direction leans into soul-driven melodies, live instrumentation, and vulnerability without losing the bounce or sharp wit that made fans fall in love with his music in the first place. The lyrics hit differently: still young, still relatable, but deeper. More honest. More him.
It’s not a rebrand. It’s a reveal.

Brand new EP Buy Dirt out now

Shreveport, LA x Nashville, TN
UMG Nashville

A trusted troubadour for hot summer nights and cold beers, Owen is now in his forties, tangling with separations from lost lovers, raising kids, and growing out of the fresh-faced kid that headed down to Nashville 20 years back with a six-string and a dream.  Case in point: Dreams to Dream, Owen’s long-awaited, Shooter Jennings-co-produced foray into classic, honky-tonk country, out November 7 via Good Company Entertainment. Dreams to Dream, Owen’s first independent studio album, featuring 10 original tracks and two stellar covers, tells the tale of a man at a crossroads — and what it takes to set out a new path. 

Owen wasn’t expecting much when he commented on one of Shooter Jennings’ Instagram posts, half-jokingly suggesting that they make a honky-tonk record, but the producer called his bluff. Two days later, Owen’s manager had Jennings on the line and, soon, Owen was on his way to L.A. and Jennings’ Sunset Sound. It was a cozy yet electric scene: Jennings and Owen cracking jokes in the sepia-toned studio, creativity crackling as they collaborated with the likes of songwriters Ben Chapman and Kendell Marvel, as well as long-time shooter pal, guitarist/harmonic player Leroy Powell. 

“All my friends who have heard my stuff have gone, ‘Dude, Jake, this is you man. This is who you've always tried to be,’” Owen says. “Sometimes you need to get outside what's comfortable, what people think you are, or think you should be, and take a risk.”

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