Since its inception, Alligator has always kept a close eye both on new artists and new technologies. In the 1970s, the company produced LPs, cassettes and 8-track tapes. In the 1980s, Alligator was the first blues company to produce CDs, and in the 1990s Alligator was among the first labels to market its catalog over the Internet. These days, alligator.com, the label's website, and its social media sites are instantly updated with the latest news and tour dates. At the website, visitors can listen to a 250-song jukebox while reading bios of every artist, get free downloads and purchase CDs and other blues-related merchandise. Alligator is also deeply involved in the downloading worlds, working closely with almost all of the legitimate download services, making thousands of Alligator tracks available for instant online purchase.

Today Alligator Records is fueled by the same principles that it first established in 1971. The label continues to push forward, still bucking the odds, with everybody working long hours on a shoestring budget. The entire staff is always looking for new talent and listening to a wide variety of roots music. As driven and determined as ever, Alligator is committed to the future. "I want to keep bringing blues and roots music to new fans and getting them as excited about the music as I am," says Iglauer. 

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