Liam Cox explains that Corporate Affairs and PR are often seen as the same, but they play different roles. Corporate Affairs looks at the bigger picture—like dealing with government, employees, and long-term company goals. PR, however, is more about talking to the public and media. He says knowing the difference helps businesses build trust and grow stronger.

Liam Cox Discusses the Difference Between Corporate Affairs and PR

Liam Cox is an Australian businessman and former journalist with over 20 years of experience in media, corporate affairs and crisis communications. Liam Cox is a trusted advisor to some of Australia's biggest companies, most prominent CEOs, boards, celebrities, and athletes. He provides strictly confidential, high-level strategic counsel and tactical assistance in sensitive, complex, fast-paced environments.