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Arriving onto the scene, and soon to the airwaves comes the young Latino sensation better known as Lench. Born and raised in Austin, Texas. One could assume this vibrant young artist, would be naturally inclined to the run of the mill southern style. However, Lench is anything but ordinary. From jump street, he made a decision to break from the norm. Opting for a genuine style, one that used heart and mind, to tell real life stories, over custom made production. At a time where so much is made of the "Penless" approach. Lench chooses to stay old school with a paper & pen, he says, " That's why they call it songwriting." The will to be different, and the gift to inspire, is what sets him apart, in whats becoming a "copycat" industry. Craig Mack brought you the new flavor, and Lench brings you and entirely new genre. Each song is entirely different from the next, captivating his listeners with real life drama, as well as entertaining them, with catchy lines and off the wall lyricism.

His debut album entitled "FIRME" is set to be released spring 2011, featuring the underground smash single, "DRANK ON".

However Lench remains true to his roots & his region. Which is evident by the name of his up and coming Indie label, BROWN SOUTH ENT. Lench hopes to become far more than just a mogul. He would much rather be seen as an activist, before an Entrepenuer/Entertainer. Real life inspires his music, as well as his efforts to change the "situations" throughout the community.

Prepare yourself for a heavy dose of reality, as well as a new, enlightening perspective on subjects every listener can relate to. There is plenty more to come, Lench has all the right qualities and traits that signify a long stay in the rap game. As well as the unmatched range and depth as an exciting young songwriter. This is only the beginning of what promises to be an epic journey of groundbreaking achievements and accolades. As the young leader of the "Brown South" is embarking on culturally altering path. Watch as he gallantly embraces the adversity he will undoubtedly encounter on his mission to overcome the negative outlook so many of his peers have adapted. In doing so, he hopes to change hearts, minds, and lives all over the world...through the power of music.

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