'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

It’s a common saying that stars are born not created. Such is the case with newcomer Prince Ocki. Born Akeil Booker in the Bronx, NY of African American and Dominican heritage, Prince Ocki’s musical journey began as a child when his natural charisma separated him from his peers. Reveling in the attention, he transitioned into entertaining at talent shows and local gatherings. After relocating to Connecticut, Prince Ocki began finding his voice as a musician and honed his talents even further. He began flooding his SoundCloud page with music which quickly found momentum in New York, Connecticut and digitally. 

Prince Ocki’s unique vocals mixed with his melodic flows was a hit with listeners but also caught the attention of Global Sound Music. After inking a deal with the independent label, the 21-year-old released his official debut single titled “Murda.” Upon its release, the accompanying visual became a viral sensation, amassing over 1.4 Million views. Now with 2020 in full swing, Prince Ocki looks to build on his success with plans to release a bevy of new material for his ever-growing fanbase.

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