We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization.

Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics.

Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylott/

Jenny Andersson on LinkedIn: https://www.linkedin.com/in/jennyandersson/

Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Employer Branding Podcast

Apple Podcasts

How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track.

Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow.

Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/

Service Now careers: https://www.servicenow.com/careers.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention.

Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price.

Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/

T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization.

Kristin McMillen is the VP of Employer Brand Marketing at Citizens.

Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/

Citizens careers: https://jobs.citizensbank.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens

We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world.

Charlotte Anderson is the Talent Brand Lead at Canva.

Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au

Canva on LinkedIn: https://www.linkedin.com/company/canva/

Canva on Instagram: https://www.instagram.com/canvalife/?hl=en

Canva Careers: https://www.canva.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

An Employer Brand That Puts Values First, with Charlotte Anderson of Canva

In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo.

Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo.

Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/

PepsiCo Careers: https://www.pepsicojobs.com/main/

The Employer Branding Strategies Conference: https://employerbrandingstrategies.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working.

Allison Kruse is the Head of Global Employer Brand at Baxter International.

Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/

Careers at Baxter: https://jobs.baxter.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International

We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers.

Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo.

Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/

ZoomInfo Careers: https://www.zoominfo.com/about/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo

We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed.

Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio.

Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/

Twilio on Twitter: https://twitter.com/WeBuildAtTwilio

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio

We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. 

Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies.

Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/

Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies

We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets.

Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals.

Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/

Working at Takeda Pharmaceuticals: https://www.takedajobs.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals

Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization.

Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc.

Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/

Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc.

We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates.

Anne Hurley is the Director of Talent Branding at NBCUniversal.

Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-hurley-183a5022/

NBCUniversal Careers: https://www.nbcunicareers.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Employer Brand Activation at a Multinational Media Organization, with Anne Hurley of NBCUniversal

Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP.

Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart.

Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/

Flipkart Stories: https://stories.flipkart.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart

For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging.

Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish.

Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/

Careers at Wish: https://www.wish.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. 

Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.

Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/

Jobs at ADT: https://jobs.adt.com/

The Talent Marketing Board: https://board.org/talent/

Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.

Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.

Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/

Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/

Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.

Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.

Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/

HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/

HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog

Careers at HelloFresh: https://careers.hellofresh.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.

Marie Codet is the Global Employer Reputation Manager at Mars.

Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/

Careers at Mars: https://careers.mars.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?

Sergio Ezama is the Chief Human Resources Officer at Netflix.

Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/

Jobs at Netflix: https://jobs.netflix.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.

Glynnis Quek is the APAC Online Marketing Lead at Google.

Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg

Life at Google: https://blog.google/inside-google/life-at-google/

Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.

Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.

Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/

Careers at Activision Blizzard: https://careers.activisionblizzard.com/

Thanks for tuning in!

Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.

Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.

Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/

Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.

Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.

Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/

Careers at Experian: https://www.experian.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

Behind the Bricks: https://www.lego.com/en-us/careers/stories

World Employer Branding Day: https://www.worldemployerbrandingday.community/

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.

Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.

Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/

Booking.com Careers: https://careers.booking.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.

Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.

Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/

Jobs at Siemens: https://jobs.siemens.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.

Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.

Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/

Careers at RWE: https://www.rwe.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

This episode is sponsored by The Social Index.

Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way.

Questions for Fiona:

Tell us about The Social Index and what you do there?
Screening of candidate’s digital footprints - why is this important?
How does it impact employer brand and company reputation?
Could you do this screening manually?
What could the pitfalls of this be?
What does a report from The Social Index look like?
How can you ensure you’ve found the right person?
What happens if you are unable to identify an individual or they are not online?
How do candidates feel about being scrutinised on the web?
Are there any ethical considerations for employers?
What’s the return on investment here? 
What companies are using these types of screenings?
What’s the next big thing in this space?
Where can people connect with you?

Get the full scoop at http://employerbrandingpodcast.com.

Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what about the employer brand?

Anuradha Razdan is Vice President HR, Home Care and Head of Global Talent Attraction and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP.

New EVP video: https://www.linkedin.com/feed/update/urn:li:activity:6410069081399001088/

Unilever Careers: https://www.unilever.com/careers/

Full show notes are available at: https://linkhumans.com/unilever/

Check out the Employer Brand Index here: https://employerbrandindex.co

Subscribe to the Employer Branding Podcast: https://employerbrandingpodcast.com

How Unilever Created a New EVP and Employer Brand, with Anuradha Razdan

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe ==> https://employerbrandingpodcast.com

Contact: leslie@linkhumans.com

The Employer Branding Podcast

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