Josh Haynam of the revolutionary quiz building software Interact joins us on this episode of LMScast with Chris Badgett of LifterLMS to discuss how you can generate leads for your online course or membership site.

Josh and his co-founder Matt were working as web consultants building websites, doing SEO, and building content for clients. They noticed their clients only seemed to be concerned about one metric, and that was how many new email subscribers they had. Your email subscribers are reminiscent of a rolodex, so that is something they understood.

Noticing the clients’ emphasis on the email list gave Josh and Matt the idea to build a software company focused on building up email lists. The Interact software allows you to create survey-type quizzes like, “What type of fruit are you?” that you can put on your website and set up with Facebook ads.

Chris and Josh dive into the value behind online quizzes and how they can benefit you as a course creator. You can use quizzes to qualify your leads, so you can figure out what customers your course would be relevant to. Interact quizzes can also be used for personalization. You can set up a quiz and market to leads differently based on how they answered the questions by setting up what is called a sequence.

Head over to TryInteract.com and create a free account to check out all of the quiz templates and see if you want to build a quiz for your online course!

179: How To Generate Online Course & Membership Site Leads & Sales using Quizzes with Josh Haynam

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.