In this episode of the LMScast podcast, we’re joined by Facebook Ads expert Shelby Fowler where she shares how online course creators can leverage outbound Facebook ads in their businesses in order to get more cold traffic to their websites.
 
The top mistake people make with Facebook ads is not spending enough money, especially if you are doing your own ads, and you don't have a background of advertising.
 
Shelby shares a great example that if you have a webinar or a presentation, a masterclass or a five day challenge, and your running ads right now, the average cost per registration is probably somewhere between $8 and $12.
 
The second common mistake is that the creative on the ads is not great. A lot of ads are just not catchy enough. Many people are constantly consuming content on Instagram and Facebook, and everybody is vying for your ideal client's attention. When creating ads, it’s important to understand that there are other people running ads and in addition to that, their family members are posting, their friends are posting, and celebrities are posting to get their attention.
 
To learn more about Shelby Fowler and the awesome work she does be sure to check out FempireMedia.com, and you can find her Fempire Ads Agency where you can learn how to leverage the power of Facebook ads for your online course or membership website. Thanks for joining us!

353: Ultimate Guide to Facebook Ads For Course Creators with Shelby Fowler from Fempire Media

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.