It’s straightforward to make your end-of-life treatment preferences known, yet few of us do. Simona Botti is intrigued by the decisions we make as healthcare consumers, so she set out to look into what was going on here – and what this might tell us about ourselves.
Simona Botti is Professor of Marketing at London Business School. Kathy Brewis is Senior Managing Editor of Think at London Business School.
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The Why Podcast: Why doesn’t everyone make an Advanced Care Plan?

Welcome to the podcast channel for Think at London Business School, bringing you the latest ideas and opinion from world-leading business experts. Find more interviews and insights at london.edu/think