Born in 1979, in Detroit, MI. Raised on the west side during the era of the Hip-Hop emergence on the music scene. He was writing by the age of 8. He performed at parks, kids concerts, on street corners and school lunch room tables. By 1996 he honed his skills and story telling ability and paired with Snyp Da General and his "Da Otherside" counterpart E Smoov. Recording at C Note Lab as Sideshow, he gained fame as Live Action Ent. & also as Da Knickel Fam with his cousin Sho'Nuff P-DOG. Performing and cyphering with the likes of Cheddaboy Malik(Anguish), Rock Bottom, M.C. Breed, Trump Tight, Jeff Brown, 7 Faces, NFD, Da Twinz, P-Dot, Sweetlife and others. He was introduced to and worked closely with Detroit's Darrell Strickland and Strickly Ent. where he also worked with Ant & O.C. Da Great. Nas, Rakim, 2Pac, Biggie, Jay-Z, Jadakiss, Eminem, Busta Rhymes, Mystikal & Scarface would be his Top 10 & also his deeply rooted influences. He has rocked stages with Diddy, 112 and Bad Boy, Big Tigger from BET's "Da Basement", Former Heavyweight champ Roy Jones Jr. and Choppa formerly of No Limit Records and he was set to have contract talks with Fubu Entertainment, gaining radio play on 97.9 and 107.5. In '99 he formed his own imprint CZARS Entertainment and was once managing 30 artists which he wrote, co-wrote, produced, co-produced and/or engineered 100's of songs for. His unique sound, griping hooks, delivery and witty vocab and rhyming ability has kept him relevant throughout the years. He sold countless mixtapes and CD's throughout the country. He was instrumental in the rise of LumberJack Ent. and has produced collaborations with Hustle Til I Die Ent. & the Zhu Gang. One of the original Core Boyz and personality at Worldwide Core Radio, he continues to influence the world of music through his filming company Siegel Empire Cinematic Productions/DMA Filmz. Check for his new documentary show "Back 2 Music: Detroit" Season 1 in production now and also 9 films stated for release 2017. Watch for his mixtape Deliver Dem Goods and the new double album Creme Da'La Creme due Summer of '17.

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