I went on a sound walk today in the north lanes of brighton and this is the result. From this process, I have learnt that for such windy outdoor conditions, an AKG mic is not the best for picking up sound, and that a K6 with a windshield/dougall would have been more appropriate as it would produce a better sound quality. Also, the K6 is directional and so could have picked on certain sounds that I wished to highlight. I tried to reduce the wind noise in this audio clip, however I was not able to as I'm currently not too familiar with adobe audition. I did, however, cut out the beginning and end section which held little to no useful or exciting sound. I also used the fade out tool towards the end. This clip is interesting as it captures music from shops, parts of conversations, seagull noises, shop bells, and general other noises that could help the listener to build a vague image of the lanes.

Brighton sound walk edited

In this new podcast series, author and journalist Dolly Alderton will be talking to guests about their most defining relationships: the passion, heartbreak, longing, familiarity and fondness that have formed who they are.

This week Dolly's guest is the comedian, writer and actor Sara Pascoe.

Love Stories with Sara Pascoe

In this podcast series, author and journalist Dolly Alderton talks to guests about their most defining relationships: the passion, heartbreak, longing, familiarity and fondness that have formed who they are.

Dolly's guest this week is the writer Marian Keyes.

Love Stories with Marian Keyes

In our first ever Elevate Search podcast, we’ll be discussing the opportunity in voice search with our CTO Jon Earnshaw.

Using new research from the University of Hertfordshire, we’ll explore: 
- The types of audiences already using it
- The future or voice search
- How to optimise your content for voice search
- Voice search shopping, just how important is it?

Talking voice search SEO with Jon Earnshaw

Sustainability is permeating public consciousness, with increased media coverage and worrying climate change reports bringing our impact on the environment to the forefront of our minds. This increase in interest is reflected in search.

In this months episode we talk sustainability, a huge emerging trend which is shaking up retail right now. 

We explore: 
 - The growth of sustainability in public consciousness and search
 - The mainstream retailers best prepared for this trend
 - The opportunity in 'slow retail'
 - The future of sustainability: will this trend soon become the norm?

Sustainability, an emerging trend in retail

This month, special guest Weldon Whitener, ex-Head of Pricing at Amazon, joins us to discuss the intelligence gap between visibility and price when trying to improve conversion rates in a competitive online space.

We explore:

- How pricing strategies have been built in the past, and why this is changing
- How brands can use pricing data and search data in tandem to enhance their pricing strategies
- How brands can save time and scale their pricing strategies
- Weldon’s expert opinion on creating a competitive online pricing strategy

The power of price data and search with Weldon Whitener

In this month’s episode we’re discussing the rise of legislative brands, and how they can use search intelligence and social insights to inform their conscious campaigns. We're also joined by Gemma Joyce from Brandwatch sharing her expertise on social data.

We explore:
 - What is a legislative brand
 - Why brands are becoming more socially responsible
 - The importance of tracking your campaign
 - Using search and social in tandem to research, execute and review you campaign

Read more about integrated data here: https://www.pi-datametrics.com/what-we-do/seo-software/pi-vizia/

Moral marketing with search and social data

THE BEACH (demo)

Lesson sound walk 3: This was, again, recorded around campus, in a cafe and a corridor, but with a K6 mic this time.

Brighton sound walk edited

louise.linehan

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