Jac Holzman saw Love in 1966 at a performance at Bido Lido’s in Hollywood. Holzman grasped the group’s enormous potential and viewed the flamboyant, wild, mercurial nature of leader Arthur Lee as a performance plus. Love gave Elektra’s its first taste of pop success with “My Little Red Book” from Love’s self- titled debut album and the relentlessly explosive “‘Seven And Seven Is” (produced by Holzman) from the more richly textured Da Capo album. Da Capo only hinted at the imaginative approach and orchestral delights that were to come in their third album Forever Changes.

Now regarded as one of the great classic rock albums, Forever Changes has grown in stature since its release and has been continuously in print for over 40 years. Despite its difficult birth, Forever Changes meticulously marries Arthur Lee’s deep, philosophical songs with David Angel’s superb orchestral arrangements, which grace seven of the eleven tracks. Yet it was guitarist Bryan MacLean’s haunting and exquisite Spanish-tinged “Alone Again Or” which opens the album and invites the listener in. This was Lee‘s swansong with Elektra and his last truly focused work. Forever Changes is now widely regarded as a genuine classic and one of the finest albums Elektra ever issued.

Followers of Love