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Naji Rasul (born July, 2007), known professionally as Niche!! (stylized with two exclamation points), is an American rapper, singer, and songwriter. Born and raised in Albany, New York[1], he is known for his genre-blending style, sharp lyricism, and catchy hooks. Niche!! gained early recognition with his debut single "WAITING" (produced by ocdns), which was recorded on the free online DAW BandLab and released on SoundCloud.

Niche!! recorded and released his first track, "WAITING", in 2024 using the free online DAW BandLab. The track was uploaded to SoundCloud and marked the start of his music career. Encouraged by the positive reception, he continued writing and producing music independently.

In 2025, he co-founded the independent label Niche Music with his brother and engineer Ayyub Ali. Under this label, Niche!! released his debut EP Miracle, a 5-track project engineered entirely by Ayyub and recorded in their home studio. The lead single, "Relax," originally released on SoundCloud in 2024, was remixed and remastered for the official project release on May 15th 2025 on all streaming platforms.

Songs like "Me and U," "Clover," "Rush," and the energetic second track "GOTW" (short for "Get Out the Way") demonstrate a mix of introspection, confidence, and stylized lyricism.
His uniqe sound is the future in a generation filled with overused autotune

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