Lu Castro is a Rap Battler's Nightmare and hip hop star's Dream that was raised in Bronx, Ny. Each Battle amassing thousands of views on URL TV and capturing the hearts of those who love the craft. Still in his gut, he wanted to be recognized as an artist. His shot will come when the opportunity arose to write a song for the hit show star on Fox. The moment didn't feel real until he watched Brandy belt out his words as Queen Latifah watched. The positive resulted in more songs to follow. As Lu gears up for his family constantly motivating him to win , he knows the blueprint he will leave behind will help someone else succeed. But until then, Lu steps in the battle rap ring and verbally destroys his opponents.

Dom Rico (aka Dominic)
Born and raised in Los Angeles, California, Dom Rico is an artist whose passion for music fuels his drive to succeed. From the streets of LA to the heart of Virginia, Dom’s creative journey is marked by a relentless commitment to his craft. He believes that consistency is key, and his love for music is the heartbeat of his ongoing rise in the industry.

Now based in Virginia, Dom Rico is on a mission to build a global fanbase, with plans to reach millions of listeners worldwide. Every step of his journey reflects the power of perseverance and the strength of his artistic vision.

As he continues to make waves, Dom Rico is grateful for every ear that tunes in, humbly acknowledging the support that drives him forward. Stay tuned, the best is yet to come.

Mass Appeal Records is the label division of the burgeoning media group and creative agency, Mass Appeal. Birthed in 2014 alongside music legend Nasir “Nas” Jones, the label solidified itself as a powerful platform that shines light on DIY artists passionately upholding the foundational pillars of Hip Hop. Merging the classic with the contemporary, at Mass Appeal Records, we share the very same enthusiasm that our artists possess. We are as devoted to promoting the music, as our artists are to creating it. We pridefully collaborate and share real music, from real people.

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