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7vvch - Taking Over

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The story of Lucid Plain starts with its humble beginnings as a YouTube channel in the
hands of an enterprising teenager. Bursting onto the scene in 2013, the Lithuanian
platform quickly built a reputation as an authoritative voice within the deep house
scene, its trusted curation introducing a growing community of listeners to a fresh
generation of talented record producers. Things continued to fall into place for the

brand as new opportunities beckoned, and in 2017 they unveiled a label offshoot enti-
tled Lucid Plain Records. Cranking things up a notch in 2019 following a brief hiatus as

its founder relocated from Kaunas to the United Kingdom, they enjoyed a surge in pop-
ularity, with a growing roster including long-standing signee Kean Dysso and fast-rising

Romanian beatmaker Felea Emanuel among those to amass millions of streams on
their releases, bringing them to the forefront of the European dance music scene.
Today boasting an expansive catalogue of more than 200 tracks ranging from dreamy,
lo-fi house arrangements to four-to-the-floor R&B flips, the label has continued to
reach new milestones, with the likes of OsMan, Darzhan Eduardovich and WTHD
among those to achieve major breakthroughs in 2021. With plenty more up their
sleeves and an attuned ear for tomorrow’s stars, expect big things from Lucid Plain!