takingSides

Elijah Dean Rutherford. Also known as Luh Nicc, is an emerging artist redefining the underground rap wave with high-energy flows, raw emotion, and futuristic rage vibes. Known for blending dark melodic tones with high-octane trap beats, Luh Nicc brings a sound that channels the influence of artists like Ken Carson, Trippie Redd, and Juice WRLD — but with his own fearless twist.

With sharp lyrics, an unapologetic presence, and a personal brand tied to his signature “Rep 7000” persona, Luh Nicc isn’t just making music — he’s building a movement. Whether he’s spitting aggressive bars over distorted 808s or dropping vulnerable lines about love, pain, and betrayal, every track feels like a look inside the mind of a young legend in the making.