Lumar’s SEO and digital marketing interview series continues in this conversation between Senior Technical SEO Jamie Indigo, of Lumar’s professional services team, and Katie Kaczmarek, Senior Data Specialist at Measurelab. 

The two discuss the expansion of data-driven roles in SEO and digital marketing, the value of knowing SQL and BigQuery ahead of the transition to GA4, and the experience of being a first-time speaker at an industry conference.

You can also check out Lumar’s full set of SEO and digital marketing expert interviews here: https://www.lumar.io/blog/qa/

SEO Interview - The Benefits of Learning SQL & BigQuery When Switching to GA4

Lumar — Eye-Opening Website Intelligence