Globally, luxury brands are facing a new reality shaped by tariffs, market shifts, and rising consumer caution. As China slows and the U.S. becomes less reliable, Southeast Asia emerges as a strategic focus. Success now depends on localisation, retail excellence, and deep cultural understanding. In this climate, brand growth isn’t just about presence — it’s about resonance, relevance, and building trust through every touchpoint.

A new wave of tariffs. What’s next for luxury in Asia?

Exploring ‘Luxury in Asia’—market trends, consumer behaviour, and industry insights.

I’m Matthias Weiskopf, a luxury retail professional with over a decade of experience in the automotive industry, specialising in Asian markets. With expertise in luxury management, customer-centric strategies, and digital business transformations, I offer a global perspective on how luxury adapts to new consumer expectations and technological shifts.

This channel features audio versions of my posts, sharing insights on luxury trends, market dynamics, and innovations in the Asian luxury sector.

A new wave of tariffs. What’s next for luxury in Asia?

'Luxury in Asia' by Matthias Weiskopf